Superman Returns: the game

Few big-screen franchises have fallen so far or so fast as Superman, who has been absent from multiplexes for nearly two decades. “Superman Returns” provides a most satisfying resurrection, especially for those who have always regarded the Superman story as a Christ allegory.

After watching the movie, I admit that some oldtimers will be shocked by the difference between the acting and the actors, but, it surely has the same taste of the old Superman, our childhood hero Clark Kent.

An advergame was launched in France to promote the launch of the DVD "Superman Returns"
The DVD is expected to be released on the 12th of January.
The advergame is simple yet extremely hard to control ! Check it here

Bic comfort Advance

The razors are starting again to Buzz!
After following for an entire year (2006) the D.A.R.E Wilkinson campaign, here's a fresh one from Bic with 8 viral movies: 3fineslames.com that will be launched on the 4th of Januray.
You can check the first one

And soon, more viral Bic movies will be available!

Hope more tits will explode :)

Meal or No Meal

Here's an online gameshow called Meal or No Meal and features a very annoying presenter.

God knows where the inspiration came from, but it is surely interactive :) that is brought to you by Priceyourmeal.com

I didn't really get the point of it but I admit the presenter is really annoying!

FillesTV : Guerilla Marketing

After droles2filles.com , for Filles TV, Première Heure & Buzzman launched a guerilla marketing campaign as edgy as their website: droles2filles.com

And here's the making of the Guerilla operation:



Guerilla Filles TV
Uploaded by jeannasr

I will let you check the pics: No comment :)

Cherchez Souchon : Buzz It up

Here's a twisted video clip by Alain Souchon to launch his new CD: Putain ça penche !
The french singer got caught by the UGC symptom and filmed his entire clip by using his webcam, alone, in his room!
Ain't this great.


Cherchez Souchon, a dedicated website created by Milk is here to boost the campaign and interact with visitors and fans.
The main goal is to capture Souchon while he appears in a similar video clip done by fans!
You can also send your own remixed clip and win a DV camera!
Enjoy the game and especially the clip!



Alain Souchon: Putain ça penche
Uploaded by jeannasr

Web users : Time's magazine Man of the Year

Time Warner Inc.'s Time magazine named Internet users behind the self-made content on sites such as YouTube Inc. and MySpace.com as its "Person of the Year," reflecting the Web's "digital democracy." "For seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time's Person of the Year for 2006 is you".

That's really interesting to note, especially after the 2004 Man of the Year: Geroges W.Bush :)It's a real huge step for Internet and net users and the UGC era !

We will keep on the good work!

To get the full story click here.

La Sainte Alice avec Alice Telecom

Ste Alice, it's tomorrow, 16 december.
For this occasion, a mini-site was created for Alice, the internet provider in France (of Telecom Italia), allows you to create and send personilized videos, with Alice as the main character of several themes. You can wish a Merry X-mas for your friends or even ask for a raise from your boss !

Check it !

Inside Toyota's brain

One of the nicest and best animated cars websites of the year (it's personal).
What's on Toyota's mind ??? I will let you figure out by yourself.

Otto: guerilla marketing

Via Adverblog, a creative door-to-door marketing campaign for Otto, a huge mail-order company in Germany.
As you can see in the picture below, a sticker featuring the model Eva Padberg, Otto's catalogue and the order number, was attached to the spyhole of thousands of houses around Germany.

It was done before by Pizza Voyeur, So what ???!!!

As martina said, for advertisers like us it may look a hasbeen idea, but for the consumer and the target market it ain't the case.

Burger King Vs. Xbox

With its new , Burger King continues its Integrated Brand Content by creating a game in collaboration with Xbox. It is called: .
The is whimsical but the offer is nice and the videos are funny.
And guess who's the person behind the mask of the B.King: It's YOU ! ! !

There's also an intercative advergame : "Dance Dance revolution" with some cheats to discover and unlock stages.

The real Borat

I found this website by mistake and I wonder if it is for real or not.

The date of opening the site is 2002 than again 2005.

Here's a short summary about the real Borat :) and you can check his site HERE.

I like to be friendship from different country ..

I live in TURKEY -town IZMIR ...( 4 million peoples - near the sea - old history)...

Who is want to come TURKEY I can invitate .....

She can stay my home ........

I speake turkish , english , rusian , I want to learn other language !

On vacation : J.O de la Pub

Sorry mates for the short break I'm taking.
I will be HERE for 6 days ;)










All the updates will be provided on the 6th of december.

Cheers !

Bunny Invasion

Ubisoft's latest viral campaign for Rayman IV, microsite is not yet branded but by the looks of it... I think it would be the a newer version of the game Raving Rabbids with the Nintendo Wii Console that will be launched on the 8th of december.

The Penis genius - Durex

Durex launched its newest website to promote the usage of Durex condoms.
What is nice about it is the coach, A Woman coaching guys how, when & why use condoms.
No wonder she's a penis genius.
The 70's music remind some of us of the classical X rated movies :)
The movies in the "Bang It" section are well biased; I don't think they are done by real amateurs but what i really enjoyed was the section where you can generate a name for your Penis.
Quite funny!

Check it mate! it's awesome.

Le Conso-Blogueur

Le Conso-blogueur ou comment les blogs secouent la vie des marques.

Une conférence sur les blogs à La Plaza Athénée suivie d'un mini mag qui résume la conférence.
C'est le nouveau magazine de mediaedge:cia : Les carnets de l'Influence.

Ce carnet sera publier 6 fois par an, développant à chaque fois une thématique différente sur l'univers de la pub et les médias.
Et c'est gratuit !

Si vous voulez le recevoir, vous n'avez qu'à m'envoyer un petit mail avec vos coordonnées.

Bonne lecture!

Fly for fortune with KLM

KLM Royal Dutch Airlines has launched an advergame called Fly for Fortune in which players fly to catch certain objects and avoid others. Those who are successful, are eligible to win tickets to anywhere in the world. There's a great movie trailer-style video that promotes the game and features a Cars-style talking airplane.
The advergame is available in 10 languages and players from 58 countries can enter the contest! Check it out!

Hotel Campari : Alcohol teasers !

Very Classy ! Red, sensual music, a sexy lady, a luxurious hotel!
All the components that stick to alcohol !
Well done Campari and I'm eager to see the revelation of the teaser!
You can check some photos of the sexy girl on Frappr'
and a video on YOUTUBE
That's what I call an integrated Online campaign!
Well done!

Mascara that runs when it rains ?!?

Here's a great outdoor campaign!
This billborad has sensors, and when it rains the mascara runs, as if it was for real !
I don't know what happens later, when it stops raining, but what the hack; the idea of Leo Burnett by itself is so creative!

Fiat cars - Interactive campaign in Theatres

Fiat, the cars manufacturer, launched its new interactive campaign in theatres, developed by Brazil's Agencia Click. The concept follows the "choose you own adventure" way and provides 16 different endings depending on the choices of the audience.
During the adverts the audience is given 4 different questions to answer and which they need to text to a given number.
The final version of the movie is compiled from the clips that gather the most votes.
The site is in Portugees, hope you'll understand !
Via Adverblog

Feel the difference by FORD

The new Ad to promote Ford's services and cars spare parts.
Funny for a cars services Ad.

Domestic Abuse - FNSF

For the international day (25/11/2006) fighting "Domestic Abuse", Y&R Paris and Burson-Marsteller Paris will launch this new video on TV today.
Note that all the parties involved in this action worked freely & for no Peny to make a success out of this camapign !


Solidarité Femmes Enfants
envoyé par FNSF


And here's a small word from the organization supporting women facing such problems:
« Un homme qui maltraite sa femme, apprend la violence à ses enfants »
tel est le nouveau slogan de la campagne télévisuelle,
de lutte contre les violences conjugales
de La Fédération Nationale Solidarité Femmes, à l’antenne à partir du 20 novembre 2006.

Le 25 novembre 2006 se déroulera en France pour la 6ème année consécutive, la Journée internationale de lutte contre les violences faites aux femmes.

Pour cette campagne, la Fédération a choisi un parti-pris inédit et trop peu exploité : l’impact des violences conjugales chez les enfants.La volonté de la FNSF est d’interpeller les hommes violents qui sont souvent des pères de famille, afin de leur faire comprendre que toute forme de violence dans la cellule familiale a aussi des conséquences dramatiques sur leurs propres enfants. Ceci s’exprime par un message clair : un homme qui injurie, humilie ou frappe sa femme apprend la violence à ses enfants. Les enfants de ces femmes ne sont pas seulement témoins mais aussi victimes des violences subies par leur mère du fait de leur père.

Designing Switzerland

A nice street branding campaign by Saatchi & Saatchi Switzerland for Accessorize.

Online Animation Competition

I recieved this link from Einat Hummel, the creative director of AniBoom, an animation website where you will be able to find some quality material of animated videos.
The concept is nice, since animated videos have been put aside by the era of amateurs videos.
It is a UGC website where developers of animated videos are in competition until the end of Januray 2007.
There's a 25 000 $ to win !
Just watch the films, then rank them!

What will Schumi do next ?

A saga of 4 viral movies for Shell, and guess who's the main Actor !!!

Schumi a.k.a Michael Schumacher ! The videos are funny and the concept is great.



and here's the other videos:
Video 1
Video 2

CNN Blog Party

On Election Night, Tuesday, November 7th, CNN hosted prominent bloggers from across the country - and across the ideological spectrum - to watch returns, blog alongside one another, and share political insights during its live election coverage. Parts of the event will be streamed live on CNN Pipeline and broadcasted live on CNN's Election Night coverage starting at 7 PM E.T.

Blogging begins at 4 PM and may continue into the early morning hours.

Hope G.W.Bush ain't surfing the net :)

The Boule by Diesel

First of all, i would like to mention that the website is perfectly designed.
Diesel launched this online campaign to promote its new bag called: the Boule.
You have to sacrifice "something" or "someone" in order to win the bag!
Surfing the website will mesmerize you with the celtic/gothic SFX and graphics.
Scarifice & Win :)

Stain Art by Siemens

Siemens Appliances UK has launched a contest for netsurfers a.k.a "artists"; the contest is about creating "dirty" t-shirts. It is called: Stain Art
The best/dirtiest creation wins the new washing machine from Siemens.
The concept ain't that great but you can fool around with all the stains options provided on the site: grass, blood, baby food, chocholate, sweat and more!
This is my piece of Art : I was thinking about G.W.Bush :) after the Midterm elections !

Get dirty & enjoy creating !
via Adverblog

Avant première - Borat

Sacha Baron Cohen's Kazakh alter-ego Borat made me laugh so much yesterday, with his amazing / hillarious movie : BORAT.
The movie ain't that long, but your stmach muscles will explode after teh show.
It was a bit edgy in some scenes, but.. what the hell!!!
"Da Ali G Show," aka. Borat! took in US$26.4 million during its opening weekend in the U.S, according to studio estimates Sunday.

A good laugh, a great show, a whimsical overview on the headlines of today's geopolitical aspects.

I recommend it for all of you who are urging for some laughter !
By the way, thanks to Buzzparadise for the invitation.

Blogger Challenge with the Mystery Blogger

Intel Launches Blogger Challenge with Mystery Blogger.
The jury is represented by 6 known bloggers:
- The City Blogger - Jen Chung from The Gothamist
- The Gadget Blogger - Mia Kim from Popgadget
- The Video Blogger - Bre Pettis from Make Magazine
- The Mommy Blogger - Mindy Roberts from The Mommy Blogger
- The Tech Blogger - Paul Stamatiou from Paul Stamatiou
- The Food Blogger - Pim Techamuanvivit from Chezpim

On November the 15th they will unveil the identity of the Mystery Blogger.
Hope Martina from Adverblog will get it :)

Pubic Hair shampoo - Short & Curly

This has gone so far guys :)
We have now a shampoo for our pubic hair.
Do you want them to look Short & Curly, well you'll buy the new shampoo "Short & Curly" after seeing this Ad.

Company Generated Content

Everybody has been talking from a while about Web 2.0, User Generated Content ... and crap like that.
What i don't understand is several things; all this so-called UGC and at more than 80% on average is Generated by Brands, Online Companies, Media Agencies, sponsored links and videos and podcasts and ... all that you can mention in the sector of Online Advertising.

All these so called Content providers and Content suppliers manage to be in the same conference, the same reunion, the same celebration, the same award ceremony.

It's like a Gansta clan that share and exchange compliments and especially, awards and prizes by thinking that this will boost their market shares, their importance, their Ego.

I agree with George Parker from ADHurl about his latest article, and Adrants on their opinion about the latest frickin' release by JWT.

This is becoming sick. and arrogant.
The essence of blogging lost its taste; we don't know anymore which blogger is being objective, which video is unsponsored, which small banner inserted on a blog is done freely without the creative interference of a brand or an online media agency and which ass (the animal, not the physiological term) will release the latest fake Consumer G C.

Scoop Borat - Attack the Jew

Exclusif, une des scènes coupées du nouveau film totalement déjanté de Ali G : Borat (http://www.borat-lefilm.com). Attention, cette satire américaine est tellement non politiquement correcte qu’elle n’est pas faite pour tout le monde! Impossible de ne pas rire devant la succession de scènes plus loufoques et provocantes les unes que les autres. Tout le monde y passe : le Moyen-Orient, les américains, les handicapés,… avec Borat et ce film ovni dans le style reportage de l’ex Union Soviétique. Vous adorerez ou détesterez c’est sûr… jetez juste un œil sur le site aussi déjanté que le film : http://www.borat-lefilm.com

Borat - The Movie

Borat Sagdiyev is Kazakhstani television's top media personality and the creator of "Borat's Guide To Britain".
Kazakhstani TV talking head Borat (Cohen) is dispatched to the United States to report on the greatest country in the world. With a documentary crew in tow, Borat becomes more interested in locating and marrying Pamela Anderson.
After the mini trailers I saw on You Tube, I am sure that seeing the movie in theatres will be hillarious.
This Ali G is still amazing.

Huge moving Levi's Puppet

It is for real !
And here's another shot : Levi's Iceland

Girls Public Orgasm

The new campaign for the French Channel, Fille TV is launched with a more or less edgy idea.

Brilliant move Buzzman. The website is rather simple and well designed but the game contest ain't that innovative (send a video thingy).

Anyway, check it, it's cool.

Bande Annonce "Les Nuits des Clans"

Découvrez le film des nuits des Clans et percez le secret des Clans pour gagner un voyage à Londres avec vos amis sur www.lesnuitsdesclans.com

Les Nuits des Clans

A secret organization based on the Marie Stuart 's life ??? that organises on every fullmoon the best parties, in the most hip places ???

Well, that's what Nouveau Jour, one of the best Event/Online marketing Agencies in Paris imagined for Clan Campbell.

The members of the Clan will meet each other at those parties and the idea is to propose a game that let players discover where the next party will be located.

On each scrolling screen there are some hot spots that give hints and let you go to the next screen. If people don't find the hot spots, they will appear after a while.

After the each level of the advergame, people have to register the continue and have a chance to win a trip to London with 3 friends. The online competition will last 5 months and the next month we will be able to play for a Barcelona trip.

This is Viral.Like no other

If you remember the Sony Bravia Ad with colored balls bouncing all over San Francisco streets (actually, these were real colored balls), you will fall in love with this new Ad by Sony Bravia for colored photos. And, encore une fois, It is for real.
This the video and the making of . Enjoy !

Virgin Mobile Halloween

Virgin Mobile France has launched a Halloween website called "Allowinner". A so called TV commercial similar to the Exorcist scene in the Bedroom...which you "have" to watch" in order to participate in the slot-machine advergame.

What i hate in this interactive website is the fact that you have to put 2 email adresses in order to replay. I don't understand the developers that keep on using this tool to fill their database.

Getty Image - The Gestalt Advergame

Getty Images mixed Psycho to Photo in its new advergame.
Enter your daily mood, match the Gestalt/Ink photo with the suggested photos and see how much your intuition and psycho-analysis potential is good.
A nice way to show the public the portfolio of Getty images and its pictures quality.
via Adverblog

Sex Sells - Even Cheese

Sex sells almost everything, even cheese.
And this have been proved since the damn age of advertising.
The Association des Fromages de Terroires launched this sexy website to preach us about cheese and teach us 12 cheese names.
At least, we will surely memorize 12 of them.
The Calender 2006, From' Girls, is available here for only 8 euros.
Enjoy! (I'll let you discover the last two by yourself)

Cool people ride a Bentley

Let the Ad speak for itself (knowing that it appeared in Times Magazine on the 21st of September)

Crispin Porter & Bogusky VW Ad

Crispin Porter + Bogusky AD:
"Dude, since everyone's been talking about those crash ads we did for the Jetta, wouldn't it be cool if we made an ad for the Passat where two chicks were talking about the ads while driving together and then...get this....and then...they get in a crash!?" Alex: "Yea, dude. Go with it. That rocks."

Subliminal Advertising is back ?!?

With a simple animated Gif, done by someone, maybe a spammer, the story is on every blog.
Adrants sent me this info about the New Age of Subliminal Advertising, and it's quite amazing how Spamming is evolving.
Know, i don't know if the spammer is that stupid to think that we will BUY because of his Subliminal Ad, or if he's that intelligent to know that we will relay the info with his animated Gif.
Check it by yourself and decide.
PS: you should wait 17 seconds before the "Spam" appears.

My Name Is Earl & The Office; Bill the Promo Guy

This is amazing.
You Tube kicks ass! and this Ad too...

Never Miss a shot with Sony Ericsson Cybershot

"Never miss a shot" is the newest TV Ad by Sony Ericsson Cybershot.

I posted this video cause it is perfectly executed especially that Daniela Hantuchova and Ana Ivanovic are the main charcaters of the Ad ;)

and I own the same mobile phone and teh Ad perfectly illustrates the main feature of this phone: Cybershot.

SE Never miss a shot
Uploaded by jeannasr

World Car Winners - Love is on the road

After the elections of the Car of the Year 2006, BMW's print ad congratulated AUDI for winning the South African car of the year.
And, the saga went on with different car brands as we can see below:

I don't know if other brands will join the sympathy list; we will wait and see.

AXE click from Venzuela

A new campaign by AXE.
All you have to do, is Click this sensual girl everytime she winks at you.
You have to be close to your screen.
I also advise you to check the videos of the street marketing campaign they med in Venzuela.
It is quite a nice idea.
Click

Dare Wilkinson : The Mask

Finally, a brand knew how to make fun of itself to make people : laugh, participate and interact.
After the DaRE-wilkinson.com, with the Shaving Out campaign, Le Labviral of Mediaedge:cia Paris & Milk, launched the next step of the DARE.

After a huge Buzz over the net and on all medias, with 3 honorable prizes (Stratégies, Clicks D'Or & Lion of Bronze at Cannes Advertising Festival) Wilkinson Sword decided to go on with the DaRE concept with a third movie, to elevate the concept from a Twisted idea, to a real through the line campaign.




The Mask! a twisted concept similar to the American TV merchandizing channels.
Well executed and perfectly deisgned to bring the essence of TV mechandizing and put it in a whimsical Ad.
Bravo for the concept and ... I'm DaRE :)

Gucci New Web 2.0

The new Gucci website took a leap beyond normalities and the usual Flash designed websites.
The innovation, I will tell you where it lies : Web 2.0 technologies, Ajax and Javascript.
And, no pug-in is required, you can navigate horizontaly . . .

The Austrian agency behind this innovation is Wollzelle, a tiny agency that focuses on luxury barnds image and design. They redefined online experience.
The site uses the technology developed by wollzelle with the open source script.aculo.us library to achieve its seemless interactive user experience without using proprietary browser plug-ins—with the user never noticing what’s going on under the wraps.
As Martina from Adverblog said it: WOW !
Check it @ Gucci

Gallerie La Fayette - Awesome Vitrine

I was walking down the streets of Paris/Opéra yesterday night, and I was amazed by the beauty of the Vitrines of La Fayette Gallery.
It's the Lingerie season I think.
Sorry for the resolution of the pics, but i hope taht they will give you a slight glance of the creative univers of Lingerie.