Kenny Powers: MFCEO

After Terry Tate, the Office Linebacker, Kenny Powers introduces the MF CEO.

The video and the story is hillarious.

Check the video and hope one day you wont work with or for him ;)

Dining car in New York city

On the first of may 2011, some 6-course meal of hot cuisine was served in the ... NYC metro.

The guests didn't know what will happen, they were only taking the metro to go have a quick lunch.

Wish I was there !

Check the video, it's quite a brilliant idea; and more on www.nycdiningcar.com

Les KAIRA sont de retour avec PEPSI

HOOOOOOOO bande de bâtards, les KAIRA sont de retour !
Découvrez ce soir leur nouveau spot 100% foot à 20h35 avant le match Lyon / Bordeaux sur TF1.
Qu'est-ce qu'il nous cache ce MoMo ;) A ce soir bande de bâtards !
et voici le teasing :

Le pire des séries by Sony Ericsson

For those who had the privilege to watch a french series, I hereby invite you to check the similarity between "Le pire des séries" and what you usually see in french series.
Shallow scenario, lousy acting ... and not to mention the production.
For this, and for the launching of the new Sony Ericsson W995 (with 2 series embedded: Lost and Grey's anatomy) Arthur Schlovsky had the idea to re-adapt these french series by taking the shallowness to the limit.
Check the videos, visit the site and have a nice moment of pure laughter.

Letallec Extravoyant - Le pire des séries
envoyé par lepiredesseries.

Watch the next video here

Ma garden Party

Wilkinson Sword did it again with a new online concept called : Ma garden party.
They launched today, with their Studio Media Arthur Schlovsky a funny clip with Simone elle est bonne, a french upraising singer.
It talks about shaving and designing the ... garden of Eden ;)
The site will be launched on the 16th.
So, for the moment check this jewel and until then ... keep your garden perfect ;)


Ma Garden Party
envoyé par magardenparty

Dance with T:Mobile at the Liverpool street station

You remember the freeze at Grand central station ?
You recall the freeze and rewind by Canon at Montparnasse Station ?
Here's another video / flash mob set by 360 dancers in the Liverpool street station.

Terry Tate is back too ... supporting Obama !

Terry Tate, is back with his new video supporting Obama and crushing Palin.
If you're American, vote Obama !


check this:

Buddweiser Wazzzzuuup is back !

Buddweiser is back with its new commercial supporting Obama.
Vote Obama guys...if you're american :)

Artnapping où le Buzz de l'été

25/06/2008: un colis annonyme, un article sur le vol de tableaux ...
c'est tout ce que je sais pour le moment ...

en plus de ça, une adresse d'un blog sur 20minutes:
http://lgt.20minutes-blogs.fr/
Le reste est à venir !
Ce qui m'intrigue c'est que je ne sais pas si cette video est vraie ou pas ....
à vous de juger:



Expertise tableaux volés
envoyé par artnapping

Michelin Endurance: The Experts

Endurance competions, car racing moto racing ... Who else but Michelin can talk about these sectors with tires that prooved their perfection through the last century?
In order to boost its fun / professional image and follow the Web 2.0 era, Michelin launched its new website Michelin Endurance with several criteria to be seen:
- A 3 D animations of 4 circuits of Le Mans Series and of course, Le Mans 24 hours.
- A viral Movie that explains in a funny way the concept of the Michelin Endurance Expert.
- A full flash website with all the info concerning Michelin Endurance, the MEEC (Michelin Energy Endurance Challenge), the Tires, the circuits (European and American) and the results.
- And a contest to choose the next Michelin Endurance Expert that will cover one of the races, Live from the circuit.
So, if you're an Endurance fan, a car racing lover, register here and maybe become the next Expert !
and to sum up all this, check the viral movie and see what i'm talking about :

Michelin Endurance cherche ses experts
envoyé par MichelinEndurance

Incredible Fall by Samsung

Buzzman did it again !
After 2 weeks of teasing me with his eccentric packages... buzzman did it again with a site called:
www.incrediblefall.com and a video teaser that is worth watching.
I wont go further explaining this Incredible Fall, i'll let you watch & laugh by yourselves !

Who's Arthur Schlovsky

Recent news talk about a certain Arthur Schlovsky, the guru of advertising coming back from the 80's ...
A story, a myth, a real AdMan, a ...
We'll know more about him beginning February.

Magic Zaoza

Well guys, I'l the happiest man ever...I recieved a video from the fake street magician, the fake David Blaine for those who don't know him: Youpppiii !


and there's an amazing Hollywoodian trailer for the thingy that will be launched soon in France!!!

Please guys, stop teasing us !!! and reveal your magic Zaoza .

Believe The YPE's

How to know everything about London? Ask the YPE's.Your Personal Expert is a concept created by Mediaedge:cia for Eurostar in order to communicate about the New train station, St. Pancras, connecting Paris to London.

The concept, produced by Milk & Muller is very interactive since you can communicate Live, every thursday, with one of the YPE's regarding your preferences in life.

You have the Business, Shopping, Clubbing, Culture & Art expert...so start by knowing them on newlondon.fr

The Ype's: Your personal experts

The website, created by Fullsix is perfectly designed with numerous features, a very English touch, and precise expertise on everythign related to London, with God save the Style.
Continue reading (in French) on Influencia.net

and God save the Queen!

Radiohead : In Rainbows

It's set...Radiohead will launch their new album In rainbow on their own website and they will offer to the World, for free all the album songs.
This is not the first time that a band does this, Prince did it before; but what's new about their offer is that you can download the album and then decide the amount of money you wanna pay for it !
You can pay "0" and you can pay 1.000.000 ...
it depends if you liked the album or not !
Thanks Radiohead for this gift !
and by the way, the album will be launched on the 10th of October (not in January as media said earlier this month)
Hopefully, it will do a great buzz and people will pay a certain amount of pounds cause Radiohead deserve it !

Kit gourmand: the revelation

Well...we didn't have to wait until the 24th to see the revelation of the site.
as I mentioned earlier in this post.
Les Hommes Objets are already online and kicking. Who else but Buzzman can buzz the buzzer that well !
The site is about the 20 years anniversary of TF1 tele shopping.
Several types of men are proposed on the site: the Alarm Man, the Jar Opener Man ...
You can also create your own Ombre ... so, ladies, if you ain't happy with your teddy bear, you have the chance now to create your own Monster.
The site is easy to surf, the game contest is a short registration & basta.
I think that the email database will explode since the gift is catchy.
I will wait to see the real Homme Objet Live in paris during October.
Until then, thanks Buzzman for the Pickles !

Facebook: The one & Only

Just a small note about Facebook.

It's true I've been only exploring this platform from about a year, but I have to tell you one thing:

if there's a global vote about one platform to stay on the web, it'll be this one.

Facebook gathers everything and anything and all you can imagine in this virtual world called the Web.

From old friends to find, and the ones you forgot about, concerts next to your place and favorite artists rendez-vous; homemade videos, people to bite and others to hug, gifts to give and a perfect msuic challenge on iLike! What do you need more than that, especially that your page is similar to a blog.

Ahhh, I forgot about the invitations and the events ... that's a great tool to fill an entire mall for your birthday :)

And the free mp3's !!!

I'm sure I forgot to mention so many things about Facebook, but, try it guys if you didn't Yet :)

A small wish: please advertisers, don't spoil it with ugly ads, gifs and stuff... Try to be more creative ...

and a smallmessage to Facebook webmasters: Don't spoil your site with many ads and especially ugly ones ;)

Les troisièmes bras: Unlimited SMS

Here's a nice campaign to boost the subscriptions to unlimited SMS by NRJ Mobile.

The concept is so simple: A third hand to send SMSs while you are using your other (normal 2 hands) for doing daily and usual things like:

- Kissing and flirting, playing on your Wii or PSP ...

Check the clip and the site here!

Well done buzzman

Measuring Word of Mouth

This is short article I recieved last weeks; it talks about measuring Word of Mouth !?!
I will let you read it & comment it before I add my comments about it in order not to influence you :)

Here we go:

How can I measure word of mouth?
Andrew Green
ZenithOptimedia

BACKGROUND
At its simplest, Word Of Mouth (WOM) provides an amplifier for marketing messages. If somebody talks about an advertisement they have
seen to another person who has not, message reach has effectively been doubled.
If a newspaper, magazine or TV station runs an item mentioning a product or advertisement this, too, is a form of message amplification,
on a larger scale.
But WOM can also add credibility to a message – a friend or family member talking about a brand or product, or an independent
commentator writing about it, tend to be believed more readily than commercial advertisers talking up their own brands.
As many as 90% of people cite WOM as their preferred source of product information and would be happy to try a brand recommended to
them by a friend.
For these reasons, every marketer wants to generate as much WOM as possible, especially as it is usually free. But unfortunately for them,
generating WOM is not quite as straightforward as buying a page in a magazine or a spot in a television programme.

MEASUREMENT
It is possible to measure WOM, up to a point. Mass-media editorial coverage can be tracked and measured just like an advertising
campaign, using industry readership or viewing research. Distinction can also be made between positive, negative and neutral coverage.
One writer has come up with the idea of 'MIRPs' or Media Impressions Beyond Ratings to describe the combined effect of advertising
ratings purchased and audience s to any news items generated as a result of the campaign.
The arrival of the internet has provided further opportunities to quantify consumer buzz. Blogs, threaded message boards and other User
Generated Media (UGM) can be tracked in detail using standard internet measurement techniques. As with mass-media coverage, analysis
can also be carried out into the extent to which the chatter is positive or negative.
Sites that offer customers the opportunity to rate or review brands can provide useful feedback to marketers on what people are saying
about them. A good review score on a popular site may create waves for a brand, although the opposite can also happen.
A recent US survey of 137 retailers conducted by Forrester found that 96% of retailers who offered customers the ability to rate and
review them via their own websites felt it had been an effective tactic for driving on-line conversion rates.
With big ticket items such as white goods, cars, computers and so on, more and more potential consumers are turning to these product
review sites to see what other people are saying about the various brands on offer.
Sites like Amazon have taken this idea a step further. Customers who buy a particular book, for example, are told about the purchasing
habits of other buyers of the book.

CONSUMER ADVOCACY
Much of the focus on WOM measurement in recent years has been on the subject of consumer advocacy. Fred Reichheld argued in his (2003*) 2006
book The Ultimate Question that the answers to a single question could predict whether a brand would grow or not. The question – “How
likely is it that you would recommend (brand X) to a friend or colleague” – is answered on a scale of 0–10. Those who score a brand highly
(9–10) are called Promoters. Those who score low (0–1) are Detractors; the remainder are Passives.
By subtracting the Detractors from the Promoters, Reichheld came up with a number he dubbed the Net Promoter Sco re. He then went on
to link US companies scoring highly on this measure with better long-term profitability than those who didn't.
His findings were backed up in research by the London Business School4 in early 2005. This study confirmed that WOM recommendation
was linked to brand performance–the higher the proportion of customers likely to recommend a brand, the higher the sales growth.

WARC Media FAQ
March 2007
www.warc.com
But some commentators have criticised the extreme simplicity of the measure. Others have argued that the Net Promoter Score is not
much better than other loyalty metrics at predicting company profitability.

NEGATIVE WOM
Negative WOM can be more important than straightforward advocacy as measured by the Net Promoter Score. As one writer put it: 'a
negative experience decreases loyalty to a greater extent than a positive experience increases loyalty'.
People who have a negative experience may themselves stop using a brand, as well as saying unflattering things about it to others,
whereas people whose expectations are exceeded are already brand users and can only influence new prospects.
One study found that satisfied people were likely to tell five people about their experience while dissatisfied customers told as many as
eleven others.

In this sense, negative WOM measurement tends to do a better job of measuring both customer loyalty and advocacy and, in turn, linking
this to market share and other financial performance data.

The farting Squirrel

I was searching during the weekend for some funny fartign videos (yes, I have some weired tendencies), and I landed on this funny new video by Air Action Vigorsol.
Air Vigorsol is a Freshness pill like Polo or Menthos; and to make people talk about it, look what they did:

There's no dedicated website or advergame, but I think the viral video will make it on its own!