
After the DaRE-wilkinson.com, with the Shaving Out campaign, Le Labviral of Mediaedge:cia Paris & Milk, launched the next step of the DARE.
After a huge Buzz over the net and on all medias, with 3 honorable prizes (Stratégies, Clicks D'Or & Lion of Bronze at Cannes Advertising Festival) Wilkinson Sword decided to go on with the DaRE concept with a third movie, to elevate the concept from a Twisted idea, to a real through the line campaign.
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