Fiat cars - Interactive campaign in Theatres

Fiat, the cars manufacturer, launched its new interactive campaign in theatres, developed by Brazil's Agencia Click. The concept follows the "choose you own adventure" way and provides 16 different endings depending on the choices of the audience.
During the adverts the audience is given 4 different questions to answer and which they need to text to a given number.
The final version of the movie is compiled from the clips that gather the most votes.
The site is in Portugees, hope you'll understand !
Via Adverblog