Vis le en lentilles: une aventure Cibavision

La marque de lentilles Cibavision (Groupe Novartis) a lancé cette semaine un jeu concours ludique et interactif.
Le but du jeu est d'envoyer une lettre, une photo ou une video mettant en scène la rupture avec ses lunettes, et de déclarer sa flamme à ses lentilles.
Une nouvelle façon de voir les choses et d'aborder sa cible; une cible jeune, aventurière, en mouvement ...
Les gains sont quasi similaires au message que Cibavision veut partager: Vis le en lentilles ...
Vis tes aventures (sportives, physiques, soirées ...) en lentilles; et la vie sera plus simple.
Le site visleenlentilles.fr est conçu d'une façon ludique sans tomber dans le ridicule.
Une page d'accueil fraîche et en musique (Mr.Wang), une navigation simple et fluide, une présentation des produits assez claire et une invitation à partager ses questions concernant les lentilles avec les spécialistes de Cibavision.
Vis le en lentilles, un concept signé Athur Schlovsky et une mise en scène média signée Mediaedge:cia avec un partenariat Fun Radio où les animateurs participeront au jeu comme on peut le voir sur le site visleenlentilles.fr, et feront participer les inscrits au site en Live du 13 au 17 Octobre.
Je vous invite à visiter le site car, pour une fois, une marque de lentilles pharmaceutique s'aventure dans un jeu intercatif mettant en scène ses produits.

Follow your instinct by Samsung

Interactive videos are On.
Samsung is the first to use this new interactive medium in its "Follow your instinct" campaign.
Several scenarios are porposed in the videos; all you have to do is "follow your instinct" and ... get the girls ;)
The idea is nice and simple, the movie editing is great and the product placement is well integrated in the videos.
Play and enjoy.
PS: you should play the video on Youtube and wait until the end to interact.

Diesel Style Lounge

Today, Diesel launched its e-commerce site on diesel.com

It's called the Liquide Space Style Lounge.

Inspired from the Matrix or the Abyss, the animations are surealistic.

Special effects, great music, a sub water univers, with a touch of poetry.

This new site shows different outfits by Diesel (of course), that you cab buy online through the website.

What impressed me is the 3D Motion Graphics, used for Matrix; the same technology using a digital camera with 250/s in order to obtain high quality slow motions.

Believe The YPE's

How to know everything about London? Ask the YPE's.Your Personal Expert is a concept created by Mediaedge:cia for Eurostar in order to communicate about the New train station, St. Pancras, connecting Paris to London.

The concept, produced by Milk & Muller is very interactive since you can communicate Live, every thursday, with one of the YPE's regarding your preferences in life.

You have the Business, Shopping, Clubbing, Culture & Art expert...so start by knowing them on newlondon.fr

The Ype's: Your personal experts

The website, created by Fullsix is perfectly designed with numerous features, a very English touch, and precise expertise on everythign related to London, with God save the Style.
Continue reading (in French) on Influencia.net

and God save the Queen!

The Bionic Test

A new Tv series Bionic Woman was launched some weeks ago on NBC. A dedicated website was developped to communicate about this new series with a Bionic Test to take in some minutes.
The porblem is that the test doesn't work on an AZERTY keyboard and you should change the settings of your PC in order to play. It's a bit decieving for french people but ... I don't think the communication is targeting frenchies :) so it ain't a big problem !
I enjoyed the game and it kept on the BAT site for some long minutes.
Hopefully the series will come to France to see how it looks like !
My score is only : 26% Bionic because of the keyboard...i'll redo it as soon as I get my keyboard settings changed

See What You're Made Of - Visit The Official Site

Interactive video clip: Arcade Fire

This is the first time I see such a perfect interactive video clip.

Arcade Fire, the Canadian Indie group launched their Neon Bible clip on the web, with an interactive Flash / HTML / Roll over & Click .

Well, the virtual era is taking a leap beyond TV existence.

Now you can even interact with a musical video clip, listen to the song, know the band and especially spend time watching the creative work of the group.

Interact here and enjoy !

Human joystick

This is THE Big idea!
A perfect interaction between the crowd, your target dear Advertisers, and the brand!
As you'll see in this movie, interacting with people can be done anywhere, by all means, and especially, in a creative yet funny manner.
Those people, present in this theatre, had the chance to wait for their movie while playing all together and becoming joysticks, human joysticks.
msnbc.com launched this game earlier this month and you can find it on Newsbreaker.
Hopefully, crowd gaming in theatres will become a trend!

Les troisièmes bras: Unlimited SMS

Here's a nice campaign to boost the subscriptions to unlimited SMS by NRJ Mobile.

The concept is so simple: A third hand to send SMSs while you are using your other (normal 2 hands) for doing daily and usual things like:

- Kissing and flirting, playing on your Wii or PSP ...

Check the clip and the site here!

Well done buzzman

Bring the Love back

After watching this teaser for www.bringtheloveback.com , i have nothing to add; the video says it all!

ELAVE: something out of nothing

This is an example of how to make something out of nothing.
Elave, a skin and body care prodcut of which i have never heard launched this Nudist website, with an almost sexy girl, blonde of course with heavy boobs.

The main issue of the site is presenting the products but I seriously think that people (men, and lesbians) will enjoy clicking on the sexy girl to see her reactions.
and, this will generate lots of clicks and especially lots of time spent on the page! Check the video too, it's soo informative ;) and WE have nothing to HIDE !
Good work girls !

BMW: Lisbon - Berlin

BMW launched an advergame: PACE - Pursuit Across Europe. It is very interactive, similar to a road movie with several european palces and cities to visit, while driving a BMW.It is well designed and animated, the graphics are amazing, but the streaming is very slow banded while shifting from one heading to another.

Enjoy the game and ... buy a BMW :)

Sony Ericsson: Tennis by night

Shut the lights, and get ready to play tennis at night with Sony Ericsson. It's a cool party concept that was launched in Spain last year and now it's in Miami.It's called Tennis by night where the Tennis court is transformed into a dicso or teh other way around. The atmosphere is great and the Dj Paul Oakenfold rules! Evereything is in Ultra Violet from the court to the tennis shoes. A perfect combination to reach a cool / young target.
Check the site, it's great!

Discover the Michelin Man

Discover the world of Michelin.
One of the best inetractive sites, with several options and animations that show the real innovations in the Michelin universe.The pages encourages in depth exploration of the site and Michelin offers a better way forward with this new interactive and educational infosite for the road of tomorrow.
It's in Flash and 3D animation and the agency behind the project is Campbell-Ewald.

Leroy Merlin: Tout renover

Here's a very nice interactive site for renovation lovers & home furniture restorers.
Leroy Merlin, a french mass supplier of home furniture equipments & ready-to-use tools for homemade renovations. You'll discover the know-how, the prices & the interactive professionals that'll explain the perfect steps for restoring your appartement and avoid being swindeled by so-called professional agencies.
Take a look, it's worth it.
Thanks Sybille for the tip !

D.A.R.E Wilkinson 2007

The D.A.R.E 2007 campaign
Following the success of the 2006 campaign and the high number of sympathizers, The D.A.R.E (The Right for Eccentric Shavings) was transformed into a political party; and to follow the topicalities of the year 2007, the D.A.R.E presents to the public its own candidates for the post of president in 2007.
You’ll have the choice between 3 parties:
The Sexy D.A.R.E, The Classic D.A.R.E & the Free D.A.R.E (my favourite)The 3 D.AR.E candidates were invited to the “Hénaut Président” show on Paris Première & advised Michel Muller to join their movement.
You can check the video on dare-wilkinson.com
That’s the fruit of a successful Web concept !
So please, be D.A.R.E and vote for your preferred candidate on DARE-Wilkinson.com
The concept was thought by Mediaedge:cia (Labviral) in partnership with Milk, Buzzman, Streampower and JWT…

Eurostar Cheese game

The cheese game by Eurostar, a funny Advergame where you have to make the royal guard laugh!
The Royal Guard Cheese Game.
You can use several tools to make them laugh: jokes, a feather ...
It's like the Master Mind game where you have to pick the right tools in order to make the perfect combination.
You can also win a trip for 2 to London.
You can go also, on YouTube to see what happens when the Guard laughs !

The Vlogs Awards

TF1, the N°1 french TV station will organize on the 13th of March the first Vlogs Awards at the Showcase Club.

Media people & bloggers were invited to take part of this Première.

You can add your video Here, and invite your friends to vote !

Goodluck & I'll keep you posted about the Fiesta on the 14th (maybe the 15th if the fiesta is nicely served :)

Suzuki Films : Webisodes

This is a brilliant effort from Suzuki to push audience to move from TV to the Net.

A series of episodes that highlight new Syzuki cars, with a teasing scenario and all the tools that make a series succesfull.

"The briefcase", this is the title of the series and it reminds me of "The Hire" series by BMW.

via Adrants

Web revolution

A reality show on the web...a real one, no fakeness, no bullshit, no boosted votes!This time, SNS Live, a bank that does mortgage consultancy via a webcam, decided to go beyond TV shows and start doing Web Shows. The concept was created by Qi.

The show is similar to Big Brother where 10 contestants have to stay 24/7 in front of their webcam during one week Drink, Sleep, Eat, talk on the phone...

Every day they have an assignment broadcasted via a popular radio station.

They have to gain votes of the visitors of the site; so they write to blogs, call tv-stations ... to make themselves famous.
By the end of the week only one person stays and wins a year of free housing !

AMAZING!
via Adverblog

Bikini's College

The first interactive guide for international flirting !

Well mates, I think this is the sexiest idea of the year 2007.
The year just started, it's true, but I think that this concept "Bikini's College" will buzz up the year Big Time.
I discovered the guys on YouTube and I hope bloggers will spred the news 'cause these guys deserve recoginition and would love to see one day their movies compilation in theatres :)
Have a nice Bikini time !