Otto: guerilla marketing

Via Adverblog, a creative door-to-door marketing campaign for Otto, a huge mail-order company in Germany.
As you can see in the picture below, a sticker featuring the model Eva Padberg, Otto's catalogue and the order number, was attached to the spyhole of thousands of houses around Germany.

It was done before by Pizza Voyeur, So what ???!!!

As martina said, for advertisers like us it may look a hasbeen idea, but for the consumer and the target market it ain't the case.