Gucci New Web 2.0

The new Gucci website took a leap beyond normalities and the usual Flash designed websites.
The innovation, I will tell you where it lies : Web 2.0 technologies, Ajax and Javascript.
And, no pug-in is required, you can navigate horizontaly . . .

The Austrian agency behind this innovation is Wollzelle, a tiny agency that focuses on luxury barnds image and design. They redefined online experience.
The site uses the technology developed by wollzelle with the open source script.aculo.us library to achieve its seemless interactive user experience without using proprietary browser plug-ins—with the user never noticing what’s going on under the wraps.
As Martina from Adverblog said it: WOW !
Check it @ Gucci