The Olympic challenge with Google Earth (and Fiat)

To properly celebrate (and of course take promotional advantage) of the upcoming Olympic games, Fiat has partnered with Google Earth to launch an extremely cool online competition. Under the snows of Turin and the Olympic valleys Fiat has hidden an exclusive Ferrari 360 Experience pass and four Fiat Sedici cars. The game (Sedici contest) challenges users finding on a Google Earth map the places where suche prizes have been hidden. The competition is also in English, so I definitely invite you to give it a try.

I have one thing to complain about: the quality of the web site. Such a nice concept should have been promoted with a much more appealing site (also checking the English copy...)

(via Adverblog)