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February 27, 2006

Ikea – Réveillez votre chambre

Ikea launched last week a dedicated website to support Bedrooms.
The intro is amazing and well done, as for the content of the site, it's fully equiped and elaborated.
The videos are somehow not good.
As for the strategy, Ikea is prooving that it wont launch a new campaign anymore without a special dedicated website.
Check it, it's cool!
via (Culture Buzz)

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