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June 20, 2006
Gillette response to the DaRE Wilkinson
Boston Digitals launched a new website for Gillette : No Scruf. This website is a response to the one created by Le Labviral for Wilkinson: DaRE Wilkinson that won many prizes in France, thanks to the creative idea of the Extravagant Shaving. The No Scruf website is silly, regarding the way it is presented and the poor message by Gillette : Let's do something right away to face the Perfect Idea of Wilkinson. Anyway, good luck for the next time Gillette...nice try :) And please, what is this cheap deisgn ???
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1 comment:
Well, the cheap design is part of the concept. It's supposed to look "home made". I think it works; it's amazing how many bloggers out there think it's genuine.
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