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June 22, 2006

Eurostar viral campaign

I wasn't able to see or sense the blink in this viral campaign for eurostar.
More than 20 videos to explain the same thing and try to make us laugh . . .
Well, doing an alternative website to talk about a brand and try to catch netsurfers ain't that simple and shallow.
What i am realizing is that agencies nowadays are having the tendency to give the name VIRAL to any of their Multi-Video website with a man/woman trying to make us laugh.

That ain't viral buddy !

1 comment:

phil said...

you're right man, viral marketing is being abused by agencies that do direct mailing and they call that ... Viral...hope the people understand and shift for better understanding