For this, Tahiti Homme sponsored a kitesurf team called : F-One.
The videos are amazing and sensational and there's a game contest to win a weekend of initiation to the kitesurf.
That's a good idea since the only brand that knew how to target man Only was AXE.
And now, I think Tahiti Homme is trying ot reach the same audience with a complementary product for sensual MEN.
Check the videos Here