Fuel for Life: The new fragrance

The mystery has been revieled, the new fragrance by Diesel is born.
Fuel for Life! Are you alive?
If you check the Diesel website, you'll discover a totally new univers with emotional videos to watch, lots of interactivity and UGC.
The only problem (not a real one) is that the site is too much elaborated with lots of content and infos.

I don't know if it's done intentionally by Diesel to make people stay more on the site and discover all its headings.

Funny and interactive games are integrated to the site where you can send your video saying: 'I'm Alive' and this video will be broadcasted on a giant screen.

Another game let you discover your perfect match & in a last one you can submit your drawing sharing your secret fantasies.

Anyway, the site is perfectly designed and the videos are well produced.

Hope the perfume will do its job !

Happiness Factory by Coca Cola

Wieden+Kennedy Amsterdam launched Happiness Factory - The Movie in Second Life. It's a short animated movie of almost 4 minutes that talks about the Happiness Factory that run out of Coke. I liked the animations and the story behind it, but what really caught me was the true effort that the directors put in order to provide to the public a real animated movie. It's true that they want to sell Coca Cola, but I'm sure their creativity and imagination goes above those financial issues.
Bravo to all the team!
You can view the movie here: Happinness Factory

Thanks Shannon for the tip !

Sprint: Waitless

This is fun!
To promote a new unlimited calling feature, Sprint has launched Waitless to give you an idea of how time passes in your life. The time calculator is so much fun since you can put anything you want to calculate the wasted time, so let your imagination guide you !

There's also a You Tube channel on which you can upload your Sprint waitless cuts and help people Wait Less ! It's hillarious yet logical.
Enjoy!

The Undetectables by Gillette

Gillette launched in UK an integrated marketing campaign for the new Gillette Fusion Power Stealth range. Online, they have created a "spy game" called The Undetectables where users are challenged to recover the Stealth razor that has been recently stolen. This was the article I recieved.

What I don't understand is: Where is the "Integrated marketing Campaign" in this campaign ???The game is silly and shallow...we've seen zillions of advergames like that; and I think that a big budget was allocated to develop such a game with the blondy girl ... for nothing!

Get the best score and win ... woooooo ...

Send to a friend...

Which razor do you use???

As you might notice, I'm a bit pissed, 'cause what I hate is these advertisers that have lots of millions to waste by mlaunching such nonesense games that they call: Integrated marketing campaigns" or...viral games that will attract millions of visitors.

Well, I don't think so, and if they announce hundreds of thousands of visitors, trust me...it's bullsh*t. Peace ;)

The Twingo Lab

Twingo in Belgium is seraching for its new test driver.

The weirdo Professor will test you in order to choose the best candidate to test the new Twingo..and win it !

So, register and complete the pretest on Twingo Lab...who knows, you could be the lucky winner in september!

You can also make fun of your friends; I wont say more...just check what I did with my Boss :)

Facebook: The one & Only

Just a small note about Facebook.

It's true I've been only exploring this platform from about a year, but I have to tell you one thing:

if there's a global vote about one platform to stay on the web, it'll be this one.

Facebook gathers everything and anything and all you can imagine in this virtual world called the Web.

From old friends to find, and the ones you forgot about, concerts next to your place and favorite artists rendez-vous; homemade videos, people to bite and others to hug, gifts to give and a perfect msuic challenge on iLike! What do you need more than that, especially that your page is similar to a blog.

Ahhh, I forgot about the invitations and the events ... that's a great tool to fill an entire mall for your birthday :)

And the free mp3's !!!

I'm sure I forgot to mention so many things about Facebook, but, try it guys if you didn't Yet :)

A small wish: please advertisers, don't spoil it with ugly ads, gifs and stuff... Try to be more creative ...

and a smallmessage to Facebook webmasters: Don't spoil your site with many ads and especially ugly ones ;)

Talk until you drop

The "Quatsch-Dich-leer" contest (gab-yourself-empty contest) is a competition of continuous talking launched by the Webguerillas and was developed for T-Mobiles promotion of the new Handyflatrate "Max Friends" and the new Samsung.
Teams of two should talk non stop- day and night, until they cant say another word. Who ever takes a break of more than 10 secs. gets striked out. The team that stands until the end, wins 10.000 euros.

And maybe they'll have the chance to get into the Guinness book of World Records. Crazy story ?!?
Hope you understand German :)
Thanks David Eicher for the info.

Diesel Dating

The new Diesel campaign is about human dating, through Denim dating!

Diesel launched this new campaign to promote the new fall / winter collection.
The campaign concept is all about dating. Each denim model has his/her own criteria; you should look for your ideal partner through the models and once you have a crush on one of them, email her/him... who knows, maybe you'll get an answer...
What a better way to scan all the Diesel collection ?!?
I found my muse :) and if she'll answer my mail, I promise I'll wear Diesel jeans until my dying day ;)

Thanks Martina for the info.

Buy Blog Comments

One of the latest, silliest, most shitful innovations in the pre-hestoric jungle called, Online innovations and services.Who the hell got this stupid, out of content idea to sell ???

Aziz from Mashable tracked this site: http://www.buyblogcomments.com/.

It's simple, easy and tasteless :)

For 100 $ you can buy 1 000 PROFESSIONAL comments for your site / blog ...

and they offer different packages for more Bought comments.

Well, Mr.Jon Wallas (that speaks english :) , blog & site ranking ain't related to your silly idea called Buy Blog Comments.

The number of comments ain't the issue, the essence of having numerous comments is where these comments come from !

Enjoy stealing poor / uninitiated customers.

Dorm room beat box by Ikea

For the back to college periode, Ikea launched this new video with college students doing a crazy beat box.

The video is simple and funny, the website is well designed and informative.
And, as you'll see, all the needed info for designing your dorm room are provided.


Have fun while choosing your Ikea stuff !

The little deviant by Toyota

Here's a trashy yet creative advergame developped for Toyota Scion.

The graphics are amazing and the stroy is perfect for an Horror movie.

Play, kill, wander in forbidden cities and earn the green blood of the sheeples!

You can also construct your Toyota car with graphics and tags provided by the platform!

Thanks Toyota for this moment of pleasure in a busy, horroble day ;)

Video clip of Le Troisième Bras

As I promised, here's the clip of "Le Troisième Bras".
The Ad campaign was great and the shift between the Classical Ad and this clip is delirious!

Le troisième bras: video clip
Uploaded by jeannasr

Check the site for more info about the campaign and check this parody of the concept.
Enjoy!