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March 16, 2007

Ray Ban: Never Hide

Ray Ban, or the funkiest sunglasses in the world launched its new campaign: Never Hide
Be bold, Be you is the claim! and to participate in the game and have the chance of seeing your photo On Time Square, all you have to do is send a photo of you, of course, wearing a Ray Ban.
Cool idea & a nice international effort to push user generated content to the limit.

1 comment:

Anonymous said...

I see that you have written about the new Ray-Ban Campaign. I thought you might be interested in this video too! I thought it was a pretty cool video.