These two brands launched a "so called" viral videos/concepts; what I don't understand after surfing their respective sites is the humour in them.
It's either me who's being so negative or these brands decided to kill the essence of viral marketing by bullshiting people with their shallow sense of innovation and creativity.
I'll let you decide by yourselves:
Kodak: Ink is it
Xerox: Extreme offices
PS: they don't deserve a pic on my blog :)