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January 04, 2007

3 fines lames by Bic razors

After a pre-holidays teasing, Bic launched their new website 3fineslames with an advergame.

I was impressed by the first movie but the advergame and the concept is ... in my opinion, a bit shallow.

Bloggers are invited to post their comments and interact on the dedicated site; About what???For what ??? I don't get it at all. Talk about razors and Bic razors??? what a subject!

I think a lot was invested to produce the 8 movies knowing that with only the first one they could have done a lot better and keep the essence of seduction on an upper level.

Anyway, we will see for how long the site will remain alive !

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