Dodge Caliber Targets Young Buyers, Sets Sights on Web

Targeting a tough-to-reach, hip demographic - college-educated, single, 25- to 35-year-olds with a $45,000 median income - for its Caliber compact car, Dodge is taking a shot at connecting with them via the web. Dodge will allocate 20 percent of its Caliber ad budget to "nontraditional" ads, including online and gaming - a significant increase from the 4-5 percent or so for campaigns a few years ago, and from a generous 10 percent for some models nowadays.

Online ads will focus on comedy, music, animation and sports sites. The campaign will run banners on sites like The Onion, Daily Candy, and The Knot; it will run 30-second pre-roll video ads on Time Warner's newly launched "Office Pirates" site. Dodge will also create a branded character on MySpace in May and offer avatars on Yahoo and MSN IM clients.
Dodge has built four online games with the Caliber and integrated it into four console games for Playstation and Xbox, including EA Sports' "Fight Night 3," Ubisoft's "And1," and two Tom Clancy games from Red Storm Entertainment.

Kellogg's New media approach

All-Bran Collegues
Video sent by kelloggs

Kellogg's chose to launch its new media campaign ALL BRAN via the net, in avant-première before communicating on TV.
It's such a new approach, especially that the 3 spots are produced in a sitcome way and the 30 seconds spot is funny.
Check the one i like and for the other two you can find them on:

Diesel Jewellery

The new Cabinet of Vision website for Diesel Jewellery.
Very creative and well designed.

The battle of Fresh Breath Gums

After the Friends of Bright from Orbit White, Winterfresh has launched a whimsical website featuring cartoon characters from the U.S.A with a weird animation.
It is called: cool breath power and it ain't that inviting.

With a totally opposite interactive campaign, Dentyne Ice launched an cool website with a voting game and a pack to win.
I voted for the fourth one. What is your vote?

It seems like the battle of fresh breath gums is launched this spring.

Leo Burnett - A website that Kicks Ass

Click To Enter

Relenteless - Coca-Cola energy drink

Well designed website for the launching of the new energy drink from Coca-Cola.
I like the graphics and the spirit of the site.
The videos ain't so viral, as they were supposed to be, but the anilations and the story behind them is so cool.
The music is so emotional and catchy, but the teaser isn't so intriguing.
Finally, the slogan, No Half Measures is nice . . . Vs. Gives you wings (from Red Bull)

Friends of Bright

Orbit went online with a new entertaining website called "Friends of bright". Typicaly American with smiling faces everywhere; with a good slogan: Brightness isn't a destination, it'a way of life. The site is full of videos and audio content. take have five minutes and check it out, it's fun and innovating.
(via Adverblog)

M Pokora & Francetelecom - The era of Plagiarism

It's a shame, that's all i can say.
France Telecom has launched a new teaser website in collaboration with M Pokora.
The story goes like this:
M Pokora has lost his new single. OH My Freaking God! I am so touched...
anyway, France telecom invites people to come back on the 29th of march to help M Pokora find his new single.
Well, the shameful thingy is that Sony Ericsson launched the same teaser campaign for the W800 in a wiser way, and the story was about the Dj Laurent Wolf who lost his compilation of new tracks.
At least, i believed that there was a lost mobile phone before they revealed their teasing strategy & informed visiotrs that the phone was lost on several websites like: lemonsound.com

That's freaky, seeing that people have the guts to copy the same communication strategy of others with no shame whatsoever.
And they call that....The F*ckin' Buzzzzz.

Toyota - Knowing better your cutomers

A new form of ads for car dealers in Ontario.

Goodyear Run On Flat

Here's a very funny campaign from Goodyear on the danger of chaging your wheels.

3 videos were produced to create the buzz & interact with visitors & send them to the dedicated website: RunOnFlat

Check the third one, it is the one i like the most.

My soccer partner

How_to_Find_Soccer_Partner
Video sent by jeannasr

How to find a soccer partner?
Well, that's a clever way to do it!

Sexy specilality item by AXE

Here we go again; after the AXE Click, here's a new goody for you guys/girls? :) to enjoy your Computer moments.
Enjoy Surfing.
via (marketing-alternatif)