Kellogg's New media approach

All-Bran Collegues
Video sent by kelloggs

Kellogg's chose to launch its new media campaign ALL BRAN via the net, in avant-première before communicating on TV.
It's such a new approach, especially that the 3 spots are produced in a sitcome way and the 30 seconds spot is funny.
Check the one i like and for the other two you can find them on: