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September 21, 2007

Williams Razors

After the DARE...the followers.
Williams razors launched a new campaign called: USPP (the Special Unit of Skin Protection)
It reminded me of the DARE, the Right for Eccentric Shaving.

It's good sometimes to be inspired by the ideas of others, but what's better is to enhance them and make them more creative.
Sincerely, I don't see anything creative in this campaign, (even though my opinion is biased)
Once on the site, you feel that you're in a childhood universe, where wannabe heroes invite you to join them and save the planet !
A special feature invites you to go further in the adventure by going to Second Life or My Space...I didn't get the point.
Bref, the site is too complicated, no clear message whatsoever, and the worse part of it, is that you are obliged to subscribe to the newsletter in order to validate your registration.
I have never seen this in my life !!!
Anyway, if Williams wants to compete with its rivals on the Web, like Wilkinson and its perfect Fight For Kisses video and The all time winner DARE, they have a long long way to go !

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