The site definitely delivers a positive experience, making sure that, MINI, once again, is perceived as a “cool” brand.
January 30, 2006
January 28, 2006
The website is just informative but well designed.
Ikea prooves one more time that all its media campaigns are combined with a dedicated website and a mini film.
January 26, 2006
A sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual sexy hostesses who will grant men a lot of fun.
There is also an exclusive Mile High Hotel which you can book, but be aware that they "reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered".
Actually, after doing some research on Google, I've found out this campaign isn't really new.
It has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.
January 25, 2006
These cool shopping bag ads for Stop N' Grow, a special spray used to stop one from biting their fingernails. The bags show the lower half of a person's face with the mouth where the handle of the bag is, so it looks like your fingers are in the person's mouth. That's clever, but speaking as someone who's been alive for 29 years and been a part of the male gender for 28 of those years, I can say that some guy, somewhere, is going to try to be funny and stick some other appendage in those handle holes. I'm certainly not trying to be ribald, I'm just drawing a conclusion based on years of observation. Stop N' Grow may have tapped into a demographic they weren't even aware of
January 24, 2006
AdLand has launched a nice initiative to engage advertising related blogs and their readers: The battle of the ad blogs.
I am not taken to participate in the battle since my blog is new, but i would like you to visit this site and vote for the best blogs cause some of them are worth checking, especially Adverblog
May the best win ...
January 23, 2006
The campaign aimed for the area around the "Overpoort Bowl", a popular bowling alley right in the hart of the Ghent’s student neighbourhood.
All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, … All round objects around the bowling alley got a "bowling ball make-over".
Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball.
January 19, 2006
In Belgium, Ford has launched a viral effort to promote its corporate offer. If your daily life in the office is boring, it means your company doesn't have a Ford...
The campaign site features three videos showing typical (emphasized) office situations, but most of all there is a triggering email where the message subject is "VERY VERY OUT OF OFFICE..." which I expect to generate quite a lot of cliks.
In France, Maybelline has launched a series of "beauty podcasts" featuring tips to get a perfect make-up.
The podcast marketing effort is divided in two parts: a weekly video to download for the new iPod and a "traditional" audio podcasts section sharing make-up suggestions by Max Delorme .
Today, January 27, 2020
In the year 2020, people have access to a breadth and depth of information.
Unimaginable in an earlier age, the internet aura rules everywhere, anywhere and everyone.
Everyone contributes in some way; everyone participates to create a living, breathing media scape.
However, the press, as you know it, has ceased to exist.
The road to 2020 began in the mid 20th century when Tim Burners-Lee, in 1989, invented the Wold Wide Web.
1994 sees the founding of Amazon.com, a virtual store that sells everything and can make suggestions. It marked the introduction of internet sales in the “consumption based” human life.
Surprisingly, 21st century news organisations are an “after thought” of a not too distant past.
A Scent of change
In 1998, Google was created. Its algorithm is similar to the logic of Amazon, and it treats recommendations, and powers the world’s most effective search engine.
1999, Tivo transformed Television by unshackling it from the constraints of time!
Everyone who tried it, never went back.
That same year, Piral lab created Blogger, a personal publishing tool.
A Blog is born . Long live the Blog
Web logs initially used the abbreviated version: wee-blog, with a Web log editor referred to as a blogger.
Now, every type from advertising blogs to zoology blogs exist, with every topic in-between available online.
In 2000, a new concept was born: the "Extimity", ascendant of the blogosphere. Instantly, people didn’t fear to put in scene their intimacy and leave an electronic trace with each purchase, movement, conversation: the company, described by George Orwell, in its book “1984” had left the place to a new organization where individuality was voluntarily exposed on the web.
It was the advent of the democratization and the globalisation of the blogs; the perfect threat to all traditional medias.
Blogging could be to “words” what Napster is to “music” - except this time, it'll really work.
The perfect Mix
In 2002 Friendster came to combine the life map of each subscriber, his/her interests, social networks, values and beliefs; Millions of people rushed and were caught by its feasibility.
Also, in 2002 Google launched Google News: a news portal that’s edited entirely by computers. Media agencies cried out their loss of market share everywhere in the world.
Beginning 2003, Google buys Blogger. Their interest in Blogger isn’t unreasonable ‘cause the year 2003 was the year of the Blog. Google plans are a mystery.
Satellite photos of personalities’ houses are on the front page of every website magazine.
Google Earth set its foot in the virtual reality existence.
In the same year, Google unveils Gmail and offers for every user a Giga bite of free space.
Amazon unveils A9; a search engine built on Google technology and Amazon trademark incorporation.
In 2004, Google went public: It bought Tivo, a major acquisition since its creation.
In response to Google moves, Microsoft buys Friendster in 2005 and the Podcast was born with its trademarks set in seconds if not at an eye glance.
The Year where everything began
Google combines all its services: Tivo, Blogger, Gmail, Google News
It was the virtual masterpiece of 2006 known as the Google Grid, a universal platform that offers limitless storage spaces for media of all kind. Subscribers can store and share media and it is accessible from anywhere.
Each user has his/her own privacy of hiding his/her virtual existence or share it to the world.
It has never been easier to create and consume media where information was custom-tailored for each human.
The Alliance that will challenge Microsoft came in 2008 by the creation of “GoogleZone”, the biggest joint venture ever in the history of the world, Google joins Amazon.
An unparalleled search technology was created and shared with every human being.
Together, they used their detailed information and totally customized it and shaped it for every breathing individual on the Net.
In 2010, every user was archived; His/her profile, demographic and ethnographic contents became public.
The old referents and experts in media were beaten in breach.
GoogleZone check mates Microsoft, and wins against the New York Times
GoogleZone constructed news stories by dynamically stripping sentences from all news articles found on the web and effectively combining them to create a personalized news story for all users.
In 2011, the slumbering of the state awakes to make its first and final stand.
The New York Times sues GoogleZone.
The NYT accused GoogleZone of violating the rules and ethics of journalism by using robots to extract information and customize them to net surfers.
On May, Friday the 13th 2011, New York Times lost the case.
On Tuesday, first of August 2014, “Gamma” was launched by GoggleZone.
An operation summarized by: The Evolving Personalized Information Construct
Chaotic media is filtered, ordered and delivered; everyone contributes and many get paid.
“Gamma” produced a customized package for each user regarding their preferences, and shaped their products so quickly that needs were created by the second.
Back to ZION
GoogleZone combined its resources with: podcast, webcams, video conferences, mobile phones, virtual banking, GoogleEarth … in a way that it went out of control.
The operation was named: ZION
We are in 2018, the year where humans lost their entity, and the real ME was replaced by the virtual ME, and the “Self” became an old fashioned word only found in dictionaries.
The MAN lost its HUE and was contemplated, instantly and totally.
Humans always dreamt of the Return of God on earth, or the Arrival of God on earth.
Well! Someone hacked “ZION” and penetrated the existence of humanity.
He ruled, He controlled, and He was both, loved & hated.
At its worst, Zion was largely a collection of trivia, narrow and shallow.
This is what we wanted, and this is what we chose.
And, here’s what we got.
GOD appeared in ZION, in the shape of a Hacker, on the dusk of a Hot winter day.
January 18, 2006
Pod Design once again proves to be extremely smart in creating viral games. Their new game, developed for Peerflix, a new DVD trading service is called "Paparazzi- Adventures On The Red Carpet". Players play the role of red carpet-stalking Paparazzi, trying to get the money snaps of celebs behaving badly.
The game is really funny to play for a couple of times. In two weeks the Paparazzi site has already generated 100,000 visitors, just out of word of mouth.
From a marketing perspective, I surely appreciate the viral effect the game generates, but I miss something for what concerns the brand promotion. It's a new service, and I think some information about it should have been displayed on the advergame site also.
January 17, 2006
Unfortunately the quiz itself isn't as exciting as the concept. Of course it requires quite a lot of football knowledge, but a part from the interaction with Google Earth, there isn't much going on... it's just a quiz... Anyway congrats to the agency who did this (who is?), it's probably the first online campaign with Google Earth and it surely shows the potentials of the tool integration.
The second book of the series "Blood Fever" has been released recently, and is currently being promoted with an online game. Cake developed a site that lets users take on the role of Young Bond and solve mysteries in order to unlock new content and get the full experience of the online community.
There is also a mobile game, ispired in this case to the first book, "Silvefin".
January 13, 2006
Although I keep in mind this click&call is in a testing phase, I have a few remarks:
1. The quality/attractiveness of the banner used is pretty low and might experience problems in generating any kind of click
2. Only if you click on the bottom part of the banner you are taken to the call page. If you click on the top part, you're just taken to the advertiser's homepage
3. Visitors can be called anywhere in the world (I filled in my Lebanese phone number). This is good if you run a global campaign, but definitely a waste of money for the site advertised in the experiment (a Dutch professional education provider).
January 12, 2006
In Belgium, fashion chain C&A has run inside its stores a guerrilla marketing campaign to support Unicef. The initiative, created by Publicis Belgium, aimed at collecting money for the young victims of the recent terrible earthquake in Pakistan. As you can see from the pictures below, as series of clothes made out of Pakistani newspapers were hanged around the store, featuring the message: "Is this the only thing homeless Pakistani children will wear this winter? Help them with a gift at the pay desk".
There's no doubt that the internet will prevail on all media in the near future.
The Museum of Media History created this mini film in 2004 in order to project its vision of the future of the net in 10 years.
It is perfectly done, and perfectly scary.
January 10, 2006
Before 6 months of the launching of the movie DA VINCI CODE, staring Tom Hanks & Audrey Tautou, the BUZZ is being announced for the movie that will overpass all expectations in the box offices all over the world.
Prepare yourself for a ballastic invasion on all medias & streets :)
Here we go . . .
If you've had a chance to watch the new trailer for Columbia Pictures' The Da Vinci Code, you might have noticed a flashing word and letters at the end.
There is something strange about it though! Check out the letters that are highlighted at the end of the presentation. The Word SEEK and the letters: T H S E C D E O .
Unscramle this and it reads: SEEK THE CODES
I checked out:SeektheCodes.com Looks like some regular schmoes website BLOG, right? Wrong! I checked out the domain registration. It's registered to SONY Pictures Entertainment. This is the first riddle in a string that starts with the trailer!
A fake blog was created: CRYPTOPHYLE posting riddles and enigmas for visitors to solve.
Hints are given to tease our curiosity and push us to participate.
For the moment, the site SEEKTHECODES gathered more than 60 000 visitors.
January 09, 2006
January 08, 2006
In a promotion that gives a whole new meaning to the term viral marketing, Ricola is encouraging people to seek out a certain Mr. E. Cougher (get it? Mystery Cougher?), who will be traveling to cities across the country and hacking away until someone offers her (yes, it’s a her) a Ricola lozenge. The doler-outers could win as much as $1 million. The company is offering hints online for those who want to take the chance that instead of winning prize money, they’ll be infected with some egregious disease. The Cougher herself, tracked down by the Boston Herald, was picked from among thousands for the job. “I went through some extensive cough training—releasing my nasal drip, nose blowing, extended exposure to the elements,” she says. Weird.
January 07, 2006
If you're younger than 18 years old, they say you're not allowed to enter. But if you're younger than 18 years old, you also belong to the American Pie target group, so forget about the warning sign and click. This is exactly what they want you to do.
Universal has just launched Bandiesgonewild.com to promote the release on DVD of American Pie 4. The site allows visitors to create their own sexy videos just mixing over 50 available clips and the audio soundtracks. The idea is "hot" from different points of view: yes, it contains nudity and therefore yes, it has huge viral potentials.
Kind of funny concept created by Culture-buzz. As in the case of the post below, the negative aspect of the viral is that the video is too long and I wonder how many people will watch it 'til the end.
And the sad thing about it is, why do french people keep on copying concepts and as french say : POMPER . . . les idees des autres.
It's sexy (maybe not in the first level :-), it's funny and it's very British!
January 04, 2006
Several clips talk about this new Genuine Draft in a funny intriguing way.
Check it. It's Fun.
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