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January 26, 2006

Join the LynxJet Club

A sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual sexy hostesses who will grant men a lot of fun.

There is also an exclusive Mile High Hotel which you can book, but be aware that they "reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered".
Actually, after doing some research on Google, I've found out this campaign isn't really new.

It has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.

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