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August 19, 2006

Hugo Boss E-Mag

Via Adverblog, I found out that Hugo Boss has an online magazine that talks about lifestyles and fashion.
It shows how the internet media, the online media is taking a big leap and a fast one regarding the traditional media and especially regarding Corporate Websites.

On the webiste, we can find interviews, articles, videos, podcasts about fashion related stuff.
Hugo Boss events are put ahead of other articles/news, and it is normal since it is THEIR online mag.
Hugo Boss commericals can also be seen on the site.
Well done Hugo and personnaly i think that most brands will follow...soon!

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