SAGEM copies Viking Line

God!!! Some companies are so perfect in copying others' people creative concepts.
Here's what i found out today, on the net, for Sagem.
Same concept, same relays, same message, same viral communication, except that the sweedish campaign Viking Line is for boat cruises, and the french one is for a mobile phone.
WOOOO!!! it took this french agency a lot of thinking to come up with such a concept.
Only if they spend the same time on coming up with ideas, instead of searching to copy someone else's idea.