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November 01, 2005

Luxe campaigns

CK Backstage
CK continues with its mission of attracting the young generations by using campaigns that appeal to them. Ater the "CK appartment", they return with CK Backstage, a combination of community creation and branding image.
People are invited to create their own rock group and gather the highest number of fans in order to win the trip to New York.
More than 86 000 answered the CK call.

Color Pulse Internet campaign by L‘Oréal
In France the strategy was a true success, with more than 1,3 million visitors on the mini-site. The feedback was huge since the users could register to this competition and vote to choose the finalists. UK added a bidding line to attract visitors. The strategy of promo created new practices of the consumer, which made it possible to l'Oréal paris to reach a specific target and establish a community for Pulse - community which is founded to develop even more in the future!

Jean-paul Gaultier

For the launching of its new perfum, Gaultier² in september, Jean Paul Gaultier used the viral tool on the internet with an innovating artistic web project.
The content is well diversified: painting and music, graphical arts, manga with a movie shown in international permière...everything to be shared online at least by pair !

Emporio Armani - Get Together

For the launching of its new fragrance, City Glam, Emporio Armani launched a contest for the amateur models. This contest was unique, since it gathered couples of amateur models and the best three couples won a trip to Milan to attend to the January 2006 festival of Armani.

- 300 participants

- 70 couples

- more than 21 000 uniques visits

Thierry Mugler

Thierry Mugler launches its new perfum: Alien
After a street marketing burst, an internet campaign was launched through blogs and minisites;
A blog was created to tell the story of a man searching for this woman: Alien.
Visitors are invited to imagine the episodes of this story: