Les 5 Péchés mignons

Canderel seen by Karl Lagerfeld.
After Kenzo & some other brands, Canderel launched is dedicated website with Karl Lagerfeld.
Les 5 péchés Mignons: you will be able to win the limited eidtion pack of Canderel designed by Lagerfeld.
Enjoy!

Hot Dog - The enigma revealed

The enigma of the 3 weeks online/offline campaign is revealed.
It is Quick, the French fast food restaurant who were behind this great campaign.

SAGEM copies Viking Line

God!!! Some companies are so perfect in copying others' people creative concepts.
Here's what i found out today, on the net, for Sagem.
Same concept, same relays, same message, same viral communication, except that the sweedish campaign Viking Line is for boat cruises, and the french one is for a mobile phone.
WOOOO!!! it took this french agency a lot of thinking to come up with such a concept.
Only if they spend the same time on coming up with ideas, instead of searching to copy someone else's idea.

Viking Line Sweeden: cruise your video

To promote its cruises, Viking Line had the idea of proposing to Net surfers to create dance videos, on a funky music, and perhaps gain a weekend for 2 in New York.
The Net surfers are brought to vote on line, and a viral module makes it possible to send links towards the videos.

The result: the site www.vikingline.se/dans, on which we can find various funky videos, from the pyjamas breaker to the duets of James Bond Girls in socks.
The number of videos posted on the site is rather impressive.
This operation is the proof that the "home-made videos" are interesting participative tools to tie a strong complicity with its prospective customers.
The Net surfers are ready to play the game!

Sony Ericsson - 5 seconds of Fame

Integration. This is what interactive marketing is about: it helps you integrating different media channel. And any marketer should learn to take advantage of such opportunity.
This SonyEricsson campaign probably doesn't have the most original concept ever, but does an excellent job not only integrating channels (Internet, mobile and TV), but also putting the user at the center of the stage.
Basically, what the German agency b+d new media has created is an interactive crossmedia videoclip contest for the new Sony Ericsson cell phone D750i. At www.d750i.com can create his own 5 second video clip and shortly after the clips will run in German television on VIVA Plus (MTV network). All shown clips are published in galleries on contest site and weekly the best clips get rewarded by exclusive Sony Ericsson D750i cell phones.

CowAdbuction - The Alien invadors

It's a serious problem. Countless bovines are disappearing from dairy farms everywhere.
The numbers of missing cows are on the rise.
This is a nice campaign to encourgae drinking milk.

The best ever spot for HONDA

No Comment, I will let you check it by yourselves

Axe: The order of the Serpentine

The latest crazy idea by Axe: The order of the Serpentine

An ancient hidden order, the brotherhood of men, AKA Serpentine, is revealed to help young men overcome shame caused by questionable hook-ups".

For every man aiming at having a clean body and a clean conscience, Axe has launched a new scrubbing gel promoted with the usual, unusual viral idea.

via (Adverblog)

A kiss challenge by STIMOROL

Qi, have just launched the Kiss Off competition, a funny viral game for Stimorol Chewing Gum. Set your lip pressure, the tongue thrust and the moisture level and challenge a friend in sexy competition.
Prental Advisory is recommended :)
Enjoy Kissing
via (Adverblog)

Vicks, your daily defender

Vicks, an extremely cold and normal brand decided to go online with its first advergame, Diary Defender.
Nice combination between our daily life and the effect of Vicks on viruses and colds.
The site is simple but entertaining since it takes us back to the Atary TV games and we all have souvenirs with ATARY.
Anyway, enjoy the game and keep yourself warm.
via (Adverblog)

Hot Dog Ride

Hot Dog Ride
Video sent by jeannasr

Third movie from ILOVEHOTDOG.com

Sexbomb - Love Not War

Sexbomb dwl
Video sent by jeannasr

Make Love Not War