L'instant C905 by Sony Ericsson

A mobile brand code trasnformed into a concept ... That's clever.
Sony Ericsson and its creative agency Arthur Schlovsky launched the new Cyber-shot C905 game contest on the 1st of december at 9h05.
The entire concept lies on the 9h05 code / instant.
The Cyber-shot mobile is teh C905, the name of the site is http://www.instantc905.com/
and the contest is about sending its own photo taken at 9h05.
Thats nice, especialy that the photo already posted on the site are extremly creative and inventive. A partnerhsip with Flickr was set to give a "community" aspect for the contest.
Sony Ericsson plays on the entertainment and creativity side of its brand since the launching of the Walkman and Cyber-shot product lines; this new campaign Instant C905 is probably set to remain in time and gather a Photo community, a Cyber-Shot community that not only will invite people to play, but also communicate on the efficiency of its Cyber-shot brands, for instance teh C905 that has 8 Mega pixels of photo quality...That's a real camera we're talking about.
Visit the site here: http://www.instantc905.com/