Heineken Secret Weapon

A great story told by a great beer: Heineken
Some weeks ago, Heineken led a viral online campaign supported by a guerilla online marketing campaign, based on infiltrating netsurfers interested in the World Cup 2006.
And who isn't?!?

Anyway, Heineken, with Marco and Marko invaded the net with 14 different websites; each website supported a national team participating in the world cup 2006.
http://www.hollandfuerdeutschland.com/
http://www.hollandforengland.com/
http://www.hollandforjapan.jp/
http://www.hollandforusa.com/
http://www.torcidaholandesa.com/
http://www.hollandforaustralia.com/
http://www.hollandepourlacotedivoire.com/
http://www.holandijazasrbijuicrnugoru.com/
http://www.olandaperitalia.com/
http://www.hollandepourlafrance.com/
http://www.holandafavordeargentina.com/
http://www.holandaporportugal.com/
http://www.holandaafavordeespana.com/
http://www.hollandepourletogo.com/
And each team was supported by ... Marco and Marko.

final video ended the campaign and revealed the Heineken Hat to the world.

We all remember how the Heineken hats were banned from the euro cup in 2004.
This time, they are in, and kicking :0)

Check more stuff on : Heineken's website