FedEx Express has launched a viral marketing campaign (Relax, we'll manage) across Europe, key Middle East markets and India. FedEx' idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in everyday business situations. My favourite is the Stupid GUY one.
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December 20, 2005
FedEx viral: even an MBA can do it
FedEx Express has launched a viral marketing campaign (Relax, we'll manage) across Europe, key Middle East markets and India. FedEx' idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in everyday business situations. My favourite is the Stupid GUY one.
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