Who's Arthur Schlovsky

Recent news talk about a certain Arthur Schlovsky, the guru of advertising coming back from the 80's ...
A story, a myth, a real AdMan, a ...
We'll know more about him beginning February.

Mercedes Safety car

Here's the newest site developped Proximity BBDO Paris for Mercedes S Class focusing on the safety features of the Mercedes cars.
The video is perfect to make the visitors live the experience: Safety, Flexibility, Futuristic.The animation and 3D effects are breath taking.A complete and elaborated explanation about the car is then given in order to inform potential buyers of the Mercedes S Class who have (maybe) kids and stuff !Watch the video, surf the site...it's worth it !

Magic Zaoza

Well guys, I'l the happiest man ever...I recieved a video from the fake street magician, the fake David Blaine for those who don't know him: Youpppiii !


and there's an amazing Hollywoodian trailer for the thingy that will be launched soon in France!!!

Please guys, stop teasing us !!! and reveal your magic Zaoza .

Street Magic: The Teaser by Zaoza

I recieved earlier this morning this link http://www.youtube.com/watch?v=JLKKArcgDK8
where I found an old video of Street Magic by the famous Fake David Blaine.

The video is hillarious and I am eager to see the sequal.

Emma: Je t'aime

Someone created a blog called: Emma, Je t'aime. (Emma, I love You) & he explains that he left his girlfriend and he regrets it really bad ...

So instead of depression, he choose to talk to the entire univers about his regrets...

It's so poetic, it's so tender and true...

We'll...I'm depressed, i thought it was true for a moment... but, look what i found:
the site domain was bought on the 28 of August by:
domain: emmajetaime.com
owner-name: La Chose
One more time, Love is exploited, Love is crashed, Love is ...
All this for a brand, a product, a € ... Please !!!!

Diesel Style Lounge

Today, Diesel launched its e-commerce site on diesel.com

It's called the Liquide Space Style Lounge.

Inspired from the Matrix or the Abyss, the animations are surealistic.

Special effects, great music, a sub water univers, with a touch of poetry.

This new site shows different outfits by Diesel (of course), that you cab buy online through the website.

What impressed me is the 3D Motion Graphics, used for Matrix; the same technology using a digital camera with 250/s in order to obtain high quality slow motions.

Believe The YPE's

How to know everything about London? Ask the YPE's.Your Personal Expert is a concept created by Mediaedge:cia for Eurostar in order to communicate about the New train station, St. Pancras, connecting Paris to London.

The concept, produced by Milk & Muller is very interactive since you can communicate Live, every thursday, with one of the YPE's regarding your preferences in life.

You have the Business, Shopping, Clubbing, Culture & Art expert...so start by knowing them on newlondon.fr

The Ype's: Your personal experts

The website, created by Fullsix is perfectly designed with numerous features, a very English touch, and precise expertise on everythign related to London, with God save the Style.
Continue reading (in French) on Influencia.net

and God save the Queen!

The Bionic Test

A new Tv series Bionic Woman was launched some weeks ago on NBC. A dedicated website was developped to communicate about this new series with a Bionic Test to take in some minutes.
The porblem is that the test doesn't work on an AZERTY keyboard and you should change the settings of your PC in order to play. It's a bit decieving for french people but ... I don't think the communication is targeting frenchies :) so it ain't a big problem !
I enjoyed the game and it kept on the BAT site for some long minutes.
Hopefully the series will come to France to see how it looks like !
My score is only : 26% Bionic because of the keyboard...i'll redo it as soon as I get my keyboard settings changed

See What You're Made Of - Visit The Official Site

Mars ... et ça repart !

Une source proche de Mars nous apprend qu'une version de film télé, alternative à celle qui passe en ce moment, a été proposée mais n'a pas été retenue pour son aspect assez sexo-provocant .

Néanmoins, son côté décalé m'a suffisamment séduit pour vous inciter à visionner cette copie !

En tout cas, j'aime bien, et on sait tous ce qu'on fait quand on veut que ... ça repart ;)

Interactive video clip: Arcade Fire

This is the first time I see such a perfect interactive video clip.

Arcade Fire, the Canadian Indie group launched their Neon Bible clip on the web, with an interactive Flash / HTML / Roll over & Click .

Well, the virtual era is taking a leap beyond TV existence.

Now you can even interact with a musical video clip, listen to the song, know the band and especially spend time watching the creative work of the group.

Interact here and enjoy !

Radiohead : In Rainbows

It's set...Radiohead will launch their new album In rainbow on their own website and they will offer to the World, for free all the album songs.
This is not the first time that a band does this, Prince did it before; but what's new about their offer is that you can download the album and then decide the amount of money you wanna pay for it !
You can pay "0" and you can pay 1.000.000 ...
it depends if you liked the album or not !
Thanks Radiohead for this gift !
and by the way, the album will be launched on the 10th of October (not in January as media said earlier this month)
Hopefully, it will do a great buzz and people will pay a certain amount of pounds cause Radiohead deserve it !

Dance with Bob: the videos