Ma garden Party

Wilkinson Sword did it again with a new online concept called : Ma garden party.
They launched today, with their Studio Media Arthur Schlovsky a funny clip with Simone elle est bonne, a french upraising singer.
It talks about shaving and designing the ... garden of Eden ;)
The site will be launched on the 16th.
So, for the moment check this jewel and until then ... keep your garden perfect ;)


Ma Garden Party
envoyé par magardenparty

Have a break with Kit kat

The first website in the world where ... Nothing happens.

Nothing else to say. Have a break, Have a Kit Kat.

Dance with T:Mobile at the Liverpool street station

You remember the freeze at Grand central station ?
You recall the freeze and rewind by Canon at Montparnasse Station ?
Here's another video / flash mob set by 360 dancers in the Liverpool street station.

L'instant C905 by Sony Ericsson

A mobile brand code trasnformed into a concept ... That's clever.
Sony Ericsson and its creative agency Arthur Schlovsky launched the new Cyber-shot C905 game contest on the 1st of december at 9h05.
The entire concept lies on the 9h05 code / instant.
The Cyber-shot mobile is teh C905, the name of the site is http://www.instantc905.com/
and the contest is about sending its own photo taken at 9h05.
Thats nice, especialy that the photo already posted on the site are extremly creative and inventive. A partnerhsip with Flickr was set to give a "community" aspect for the contest.
Sony Ericsson plays on the entertainment and creativity side of its brand since the launching of the Walkman and Cyber-shot product lines; this new campaign Instant C905 is probably set to remain in time and gather a Photo community, a Cyber-Shot community that not only will invite people to play, but also communicate on the efficiency of its Cyber-shot brands, for instance teh C905 that has 8 Mega pixels of photo quality...That's a real camera we're talking about.
Visit the site here: http://www.instantc905.com/

Free Sessions by Canon

After the launch of the Freecording concept, Canon wanted to diversify and amplify it by bringing something new to its community and to the Freecording world.

For this, Arthur Schlovsky, the Studio Media and partner of Canon, came up with a concept that combines Freecording and Freeze (Freeze, is the flashmob that we all saw on YouTube with comedy students Freezing at the Grand Central Station).

The concept is called: Free Sessions, where several sessions of Freecording will be set, filmed and broadcasted on a dedicated website: Freesessions.fr

The first session is: Rewind.

People Freezed at the Montparnasse station and then, Rewinded their move.

3 amator photographers were invited to participate to this session and film, sorry, Freecord in their own way the session.

I wont go into details, the video speaks for itself.

Terry Tate is back too ... supporting Obama !

Terry Tate, is back with his new video supporting Obama and crushing Palin.
If you're American, vote Obama !


check this:

Buddweiser Wazzzzuuup is back !

Buddweiser is back with its new commercial supporting Obama.
Vote Obama guys...if you're american :)

Vis le en lentilles: une aventure Cibavision

La marque de lentilles Cibavision (Groupe Novartis) a lancé cette semaine un jeu concours ludique et interactif.
Le but du jeu est d'envoyer une lettre, une photo ou une video mettant en scène la rupture avec ses lunettes, et de déclarer sa flamme à ses lentilles.
Une nouvelle façon de voir les choses et d'aborder sa cible; une cible jeune, aventurière, en mouvement ...
Les gains sont quasi similaires au message que Cibavision veut partager: Vis le en lentilles ...
Vis tes aventures (sportives, physiques, soirées ...) en lentilles; et la vie sera plus simple.
Le site visleenlentilles.fr est conçu d'une façon ludique sans tomber dans le ridicule.
Une page d'accueil fraîche et en musique (Mr.Wang), une navigation simple et fluide, une présentation des produits assez claire et une invitation à partager ses questions concernant les lentilles avec les spécialistes de Cibavision.
Vis le en lentilles, un concept signé Athur Schlovsky et une mise en scène média signée Mediaedge:cia avec un partenariat Fun Radio où les animateurs participeront au jeu comme on peut le voir sur le site visleenlentilles.fr, et feront participer les inscrits au site en Live du 13 au 17 Octobre.
Je vous invite à visiter le site car, pour une fois, une marque de lentilles pharmaceutique s'aventure dans un jeu intercatif mettant en scène ses produits.

Nokia: Open at own risk revealed

Finally the website is online after a weird document saying that it will never be published.

The site is directed to Nokia owners and is too complicated ...

I explain: You need to have your webcam on to break some seals, you need to own a Nokia or go to the Nokia website to search for hints ...

The teasing was too long and the revelation for the public ain't that tasty...

Check it out.

Follow your instinct by Samsung

Interactive videos are On.
Samsung is the first to use this new interactive medium in its "Follow your instinct" campaign.
Several scenarios are porposed in the videos; all you have to do is "follow your instinct" and ... get the girls ;)
The idea is nice and simple, the movie editing is great and the product placement is well integrated in the videos.
Play and enjoy.
PS: you should play the video on Youtube and wait until the end to interact.

Nokia: Open at own risk

A strange site with an intro video on Friday the 4th ...
A blank site with an IMMEDIATE TERMINATION NOTICE on monday the 7th ?!?

openatownrisk.com a teasing site by Nokia launched last week, and i think the teasing is still playing except if the NOTICE is for real (i don't think so ;)
Anyway, wait and see!

La Grande Traque

Après presque une semaine de teasing, voici la révélation...
Une "traque" aux tableaux volés, un jeu qui peut rapporter 3000 € avec 8 énigmes à résoudre.
Une fois sur le site, une intro explique "la traque" avec des vidéos tournées à la "Chiklis" pour chaque énigme.
Ce qui m'a impressionné sur le site c'est l'intégration du téléphone Sony Ericsson C702 avec ces fonctionnalités GPS dans toutes les vidéos...d'une façon quasi non-intrusive et assez impactante.
Je vous laisse découvrir le site http://www.lagrandetraque.com/ et à vous de traquer le voleur !