Pizza Freschetta : The silly failure

Here's the story:
The marketing department of Euro RSCG in Paris decided to go Online and create the buzz for Pizza Freschetta.
To make it short, they failed, BIG TIME.
The reason I'm writing this post is because of an article I read on Le Journal du Net, where the person who created the concept and the online campaign thinks and still believes that he didn't fail even with his 10 000 euros budget.
I's a shame, I say; It's a shame 'cause the concept wasn't a BUZZ as he says, and dear Mr. Marc Chirron, 1 500 visitors per month are unmentionable and it is better to keep this number for yourself and stop ruining the image of viral marketing in France with your silly shallow concepts.