Viking Line Sweeden: cruise your video

To promote its cruises, Viking Line had the idea of proposing to Net surfers to create dance videos, on a funky music, and perhaps gain a weekend for 2 in New York.
The Net surfers are brought to vote on line, and a viral module makes it possible to send links towards the videos.

The result: the site www.vikingline.se/dans, on which we can find various funky videos, from the pyjamas breaker to the duets of James Bond Girls in socks.
The number of videos posted on the site is rather impressive.
This operation is the proof that the "home-made videos" are interesting participative tools to tie a strong complicity with its prospective customers.
The Net surfers are ready to play the game!