Relenteless - Coca-Cola energy drink

Well designed website for the launching of the new energy drink from Coca-Cola.
I like the graphics and the spirit of the site.
The videos ain't so viral, as they were supposed to be, but the anilations and the story behind them is so cool.
The music is so emotional and catchy, but the teaser isn't so intriguing.
Finally, the slogan, No Half Measures is nice . . . Vs. Gives you wings (from Red Bull)