In France, and just before the World Cup in Germany, Gillette launched an Ad campaign in the French daily press to promote its new brand Nitro.
But, what Gillette France forgot, is that there are some keen people that observe and depict Ads, and for its sad stupid luck, some people caught Gillette in Flagrant déli...(if i can put it that way)
The same Ad was found in a South American magazine, some years ago, for Schick Exacta.
This is shameful, Gillette France.
And to add, i think Gillette wanted to repsond to the buzz campaign launched by Le Labviral (mediaedge:cia) for Wilkinson:
www.dare-wilkinson.com
See for yourself and tell me about it.
But, what Gillette France forgot, is that there are some keen people that observe and depict Ads, and for its sad stupid luck, some people caught Gillette in Flagrant déli...(if i can put it that way)
The same Ad was found in a South American magazine, some years ago, for Schick Exacta.
This is shameful, Gillette France.
And to add, i think Gillette wanted to repsond to the buzz campaign launched by Le Labviral (mediaedge:cia) for Wilkinson:
www.dare-wilkinson.com
See for yourself and tell me about it.
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