The Paparazzi advergame

Pod Design once again proves to be extremely smart in creating viral games. Their new game, developed for Peerflix, a new DVD trading service is called "Paparazzi- Adventures On The Red Carpet". Players play the role of red carpet-stalking Paparazzi, trying to get the money snaps of celebs behaving badly.
The game is really funny to play for a couple of times. In two weeks the Paparazzi site has already generated 100,000 visitors, just out of word of mouth.

From a marketing perspective, I surely appreciate the viral effect the game generates, but I miss something for what concerns the brand promotion. It's a new service, and I think some information about it should have been displayed on the advergame site also.