Adidas applies Google Earth for Online Game

The +10 Playoffs campaign idea is extremely cool: it's a football quiz which takes advantage of Google Earth to provide hints for answering correctly.
Unfortunately the quiz itself isn't as exciting as the concept. Of course it requires quite a lot of football knowledge, but a part from the interaction with Google Earth, there isn't much going on... it's just a quiz... Anyway congrats to the agency who did this (who is?), it's probably the first online campaign with Google Earth and it surely shows the potentials of the tool integration.
(via Adverblog)