ALTERNATIVE BUZZ

OPENING NIKE ROUNDHOUSE 6.0 A ANGLET

2011-08-08T09:53:00.002+02:00

Dès les premières minutes de son ouverture, la Nike Roundhouse 6.0 à Anglet a accueilli des centaines de fans de skate soifs de tester ces rampes et ce terrain conçu juste pour eux par Nike 6.0.

De nombreux riders locaux sont venus sur l’événement ainsi que des stars Anglaises, qui ont fort apprécié la devise « Surf, Ride & Rock’n'roll » !

Rejoignez la Roundhouse du 16 juillet au 23 août, de 12h à 20h.
Accès au skate park de 14h à 20h du lundi au samedi.
Adresse : Spot de la Chambre d’Amour à Anglet.

Kenny Powers: MFCEO

2011-07-11T17:24:00.002+02:00

After Terry Tate, the Office Linebacker, Kenny Powers introduces the MF CEO.

The video and the story is hillarious.

Check the video and hope one day you wont work with or for him ;)

MAD MEN facebook app

2011-06-16T13:14:00.003+02:00

Share your Ad with Mad Men on facebook and win : mad men DVD's, your photo on a huge billboard in Amsterdam and get your Ad published in a magazine.

A noce way to intercat with facebookers while keeping the original aspect of this series .

The facebook app is perfectly designed and the graphics are clean & punchy.

Get your Ad for free on : Mad men AD

Things That Happen on Internet Every Sixty Seconds

2011-06-14T11:15:00.001+02:00

Infographic by- Shanghai Web Designers

Le chat et la souris by KIA

2011-06-09T11:11:00.004+02:00

A l'occasion du lancement de la nouvelle Kia Picanto, ubi bene propose au public de jouer au jeu du chat et de la souris dans Paris.

L’opération est organisée pour KIA par les agences ubi bene et Influence Digitale, avec un projet ambitieux de créer le plus grand jeu du chat et de la souris d’Europe!

Une Kia Picanto sera mise en jeu le 19 juin à 11h00 dans un endroit encore tenu secret !

Inscrivez votre équipe ici pour participer à plus grand événement de l’été .

Les Paul Google

2011-06-09T10:13:00.008+02:00

Avez -vous remarqué le logo de Google ce matin ?

A l'occasion de l'anniversaire de Lester William Polfuss plus connu sous le nom de "Les Paul", Google a remodelé son logo sous forme de guitare. Un module interactif a été intégré au logo et permet de jouer quelques notes en passant la souris sur les cordes.

Un simple click sur le logo vous redirige vers la page officielle wikipedia de Les Paul.

Un très bel hommage à un des plus grand guitariste et sa belle Gibson.

La vidéo qui évolue avec Perrier

2011-06-07T12:53:00.000+02:00

Perrier vient de lancer une première dans l'univers de la viralité et de la vidéo sur You Tube.

Une vidéo qui évolue en fonction du nombre des vues. Géniale dirai-je !

Encore une façon intelligente de booster le traffic sur une video et de jouer avec les internautes.

A vos claviers mes chers lecteurs.

Le club Perrier.

"I Like" avec Diesel

2011-05-25T17:44:00.003+02:00

A Madrid, Diesel a décidé de mixer la réalité de "Liker" leurs produits et la virtualité de "Liker" sur facebook.

C'est simple, c'est con, et c'est ultra instantané.

Un simple QR code collé aux produits Diesel qu'on peut trouver dans leur magasin et le tour est joué.

Voici la vidéo qui résume le tout et un grand Big Up à FullSix.

Rémi Gaillard est ALL IN avec Winamax

2011-05-20T10:17:00.027+02:00

Rémi Gaillard attaque ... encore une fois ...

A l'occasion d'un gros tournoi de poker à Toulouse, Rémi Gaillard a montré à tous les participants "C'est qui le patron" à sa manière.

Imaginée et mise en place par ubi bene pour le compte de winamax, une belle opération du premier site français de poker pour conquérir un nouveau marché, une nouvelle cible "fan de Rémi"; 3 500 000 quand même !

Matez la vidéo et apprenez comment foutre le bordel durant un tournoi ;-)

Un défi exclusif sur winamax.fr sera lancé prochainement pour battre "Le connard" .

Merci Rémi !

Poker (Rémi Gaillard) par nqtv

You Tube first interactive music machine

2011-05-17T11:52:00.003+02:00

Faites votre mix avec les chiffres de votre clavier.

Chaque enfant a la capacité et la créativité pour faire sa propre musique - une musique qui forme la base pour une bonne éducation. Pour cela, "l'éducation par la musique" ETMLA de Los Angeles a créé cette mécanique simple pour interagir avec les enfants via You Tube.

Cette vidéo utilise les fonctionnalités existantes de Youtube.

Appuyez sur les touches numériques de 2 à 8 pour créer une piste - si rien ne fonctionne, il suffit de cliquer une fois n'importe où sur la vidéo pour permettre à votre clavier d'activer cette fonctionnalité. A vous le mix !

INVITE by HEINEKEN

2011-05-16T11:02:00.005+02:00

The social Beer Parties, ou le Heineken Invite.

Un nouveau décapsuleur relayé à facebook Events.

A chaque fois qu'on utilise ce décapsuleur, un Event est créé sur Facebook et nos amis sont alertés directement pour nous rejoindre à la Fiesta.

La personne qui rassemble le plus d'amis se voit décerné ..., une caisse de Heineken pour sa prochaine soirée.

Une très bonne idée qui crée le lien entre ce gigantesque monde virtuel et vie réelle.

Bientôt les Durex social Parties !!! ;-)

Un PICTIONARY en Live dans les photomatons

2011-05-16T10:58:00.004+02:00

Eh oui, ça se passe Colombie…y’a pas qu’Escobar là-bas !

The Pictionary Photo Booth, une idée originale pour démontrer aux peuples que c’est super simple de dessiner rapidement, et relancer le jeu auquel on a tous participé un jour : Pictionay.

Plus de 800 personnes par jour ont succombé à l’appel du Gratuit : Take a free pciture dans les Photomaton d’un centre commercial.

Un succès fou : les photos prises se sont propagées sur le web d’une façon incroyable.

On peut les retrouver ne tant que photos de profiles Facebook des personnes ayant visitées ce Photo Booth, sur des blogs et sites d’infos.

Well done Ogilvy & Mather

Un ticket de BUS avec BARBARA

2011-05-12T16:54:00.000+02:00

Juste une simple photo prise durant une longue attente derrière un bus.

Abercrombie bientôt à Paris

2011-05-12T15:56:00.000+02:00

Pour son lancement le 19 mai à Paris, Abercrombie dévoile sa brochette de mannequins qui seront en même temps les vendeurs dans le magasin des Champs Elysées.

âme sensible s'abstenir ...Bientôt les filles vous allez pouvoir faire ça :
Thanks Sybille for the vidéo.

Dining car in New York city

2011-05-11T19:32:00.003+02:00

On the first of may 2011, some 6-course meal of hot cuisine was served in the ... NYC metro.

The guests didn't know what will happen, they were only taking the metro to go have a quick lunch.

Wish I was there !

Check the video, it's quite a brilliant idea; and more on www.nycdiningcar.com

BACK TO THE FUTURE

2011-05-10T17:05:00.005+02:00

IRINA WERNING and her invitation to go back to our own future.
A 2010 ONGOING PROJECT...

Check all the clichés; it's amazing.

L’EVENEMENTIEL FAIT DU RAFFUT

2011-05-10T12:15:00.004+02:00

Désormais l’événement grand public a un prix, Le Raffut. Il sera décerné en public le 5 juillet. Un trophée, soutenu par INfluencia, qui souligne la volonté des agences d’affirmer leur leadership et leur croyance dans

la créativité et l’efficacité de ce métier. Interview de Thierry Reboul, président du Club des Créateurs

d’événements qui regroupe les 15 plus belles enseignes françaises. Lire l’interview sur INfluencia

Ce trophée récompensera l’événement grand public de l’année, pour plus d’infos rejoignez-nous sur Facebook : Le Raffut – Prix de l’événement grand public

Quand les marques copient ... mal ...

2011-05-03T15:46:00.009+02:00

C'est honteux de voir encore et encore des pseudo publicitaires, des pseudo agences digitales, des wannabes créatifs copiés les idées des autres. (mal)

On peut quand même chanter du Leonard Cohen dans un karaoké torché à 200 gr sans qu'on soit critiqué. Cela dit, il restera une ou deux personnes qui vont avoir des petits saignement dans leurs oreilles.

Je suis tombé récemment sur ce site de VEET, monminoutoutdoux.com .

1. C'est naze

2. C'est copié / mal collé de Ma garden Party de Wilkinson Sword (la vidéo et le son)

3. Je ne vois pas du tout comment un annonceur peut acheter un truc assez connu dans cet univers de rasage au féminin sans avoir benchmarké la concurrence pour voir ce qu'ils ont fait (récemment) ...

4. ...

Pour finir,

please les mecs, qui a fait ce massacre ?

Enfin !!!

Le public et la presse qui nous écoutent.

Le site "irritant" a été fermé le jeudi 5 mai après des centaines de moqueries et d'articles négatifs concernant son existence.

Merci la presse:

L'expresse

Le parisien

ubi bene réinvente le shi fu mi

2011-03-10T15:13:00.006+01:00

ubi bene réinvente le Shi Fu Mi pour Orange sport avec la complicité de Tatiana Golovin et Christian Karembeu.

Pierre, Feuille, Ciseaux… Le shi fu mi est un jeu simple, accessible à tous, renouvelable à l’infini, et souvent à l’origine de défis les plus improbables.

Le duel Golovin – Karembeu au shi fu mi tennis
18 vidéos pour découvrir les affrontements atypiques d’un footballeur et d’une tenniswoman sur un terrain de tennis.
18 scénarios pour devenir le meilleur joueur de shi fu mi tennis au monde.

Défiez vos amis sur : www.shifumi-tennis.com

ubi bene réinvente le shifumi from ubi bene on Vimeo.

Défiez vos amis sur : www.shifumi-tennis.com

Le catch déboule sur MCM

2010-12-13T17:25:00.003+01:00

MCM Catch a créé le buzz de la journée avec son format spécial démontage de site.
Renter l'URL du site que vous souhaitez et vous assisterez à une jolie séquence vidéo que je ne dévoilerai pas car c'est top et c'est à voir.
Regardez ce qu'ils ont fait à mon site: http://tinyurl.com/28mqea9

Gran Turismo 5 : En vrai

2010-11-25T09:33:00.003+01:00

Playstation France a poussé le bouchon à fond pour la sortie de Gran Turismo 5.
Les Champs Elysées envahie par des Audi, des Nissan, des Renault, la AC Cobra, Mustang Chelby, Lamborghini ... et des Hotesses, des fans, des techniciens.. la totale !
Et 7 000 chevaux pour nettoyer les pavés de cette belle avenue.
Feel the heat :

CB News is dead

2010-11-23T16:20:00.005+01:00

Après plus de 25 ans de diffusion, CB News is dead ...
C'est un peu triste après tout ce que ce titre a pu nous transmettre comme info sur la communication en France et dans le monde.
Et les newletters bordel :(
Allez une dernière vidéo pour le END.

Et le mot de fin par Christian Blachas:
« Hello again. » C’est par ces mots reprenant le titre d’une chanson de Neil Diamond que j’avais commencé le premier édito de Communication & Business, devenu CB News le 22 septembre 1986. Vingt-quatre ans après et 1 078 numéros plus tard, je commence l’édito de la semaine par une autre référence musicale – en l’occurrence les Beatles : « Hello Goodbye. » Et j’y ajoute un point d’interrogation. Car à l’heure où nous bouclons ce numéro, nous sommes toujours dans l’incertitude quant à l’avenir de notre entreprise, de notre marque.

Huge light drawing for Daewoo

2010-11-22T11:51:00.004+01:00

Le Tabac est une femme... avec l'INPES

2010-11-18T15:30:00.006+01:00

L'INPES a lancé son site anti-tabac sous forme d'une histoire manga qui trace la journée de quelques adolescents se laissant séduire par un beau diamant et une belle femme manga ;)
Cette belle femme représente la cigarette (femme = cigarette).
Tu la fumes, tu la jettes, et puis t'en reprends une autre... ou pas.
Est-ce le message que l'INPES voulait partager avec nous les jeunes pauvres fumeurs ?!?

L'histoire est un peu plan plan mais les animations sont super.
Un coup d'interactivité avec les internautes est mis en place dans certaines séquences du film mais ... pas assez essentiel au déroulement ou à la suite de l'histoire.

Vous avez aussi la possibilité de télécharger ce manga inédit et l'offrir à Noël :)
Le message final: Ne vous laissez pas piégé par le TABAC.
Eh ben, moi c'est déjà fait.

Allez, à vous la tentation sur Attraction - le manga.

PANDA cheese

2010-09-24T17:10:00.003+02:00

One of the best buzz of the year : Panda.
A cheese brand commercial straight from ... egypt ... of yes.
A sequal of 5 movies that demonstrate via a Panda that you should Never Say NO to Panda cheese. Check it guys, it's hillarious.

Le mystère Implicite

2010-09-15T15:57:00.002+02:00

Invitation à toutes les femmes de tenter leur"s" hommes avec le Mystère Implicite.
Une mécanique ludique et assez sensuelle où la gamme Implicite est mise en avant dans un jeu ludique et participatif.
Tout ce que vous avez à faire mesdames c'est: Choisir votre parure préférée et enregistrer votre message afin de tenter votre homme.
En tout cas, en ce qui me concerne, j'ai choisi de tenter des hommes ... eh oui, c'est plus marrant :)
Rendez-vous sur www.mystere-implicite.com

My Ovomaltine : le site officiel d'Ovomaltine

2010-07-19T18:01:00.004+02:00

Vous vous rappelez tous d'ovomaltine et de sa dynamite !
La marque Ovomaltine a lancé récemment son nouveau site de marque: http://www.myovomaltine.com/
Un site riche en contenu avec des univers propres à chaque rubrique et des transitions en 3D pour donner de l'énergie et de l'interactivité dans la navigation.
Un gros bond pour une marque qui s'adresse à un publique assez large et qui veut intégrer et mobiliser les communautés.
On peut découvrir sur ce site, en plus des rubriques statiques (produits et recettes), des jeux concours tout au long de l'année et des relais vers Facebook autres sites dédiées à la marque.
A noter: le site est traduit en 2 langues: Français et Néérlandais.
Bonne navigation et surtout garder la barre ;) sur http://www.myovomaltine.com/

Parade on Twitter

2010-05-05T11:57:00.003+02:00

Simple, interactive, funny ... senseless.
There are things we can do on twitter :)
Let's parade together on : http://isparade.jp/

Les KAIRA sont de retour avec PEPSI

2010-04-07T13:14:00.005+02:00

HOOOOOOOO bande de bâtards, les KAIRA sont de retour !
Découvrez ce soir leur nouveau spot 100% foot à 20h35 avant le match Lyon / Bordeaux sur TF1.
Qu'est-ce qu'il nous cache ce MoMo ;) A ce soir bande de bâtards !
et voici le teasing :

Heineken Italy: made to entertain

2010-03-15T12:25:00.004+01:00

Missing the Real Madrid / Ac Milan game ??!!?? no way !
Heineken made it ... for 100 couples, 50 professors, many journalists and especially, 1000 Ac Milan fans, all bluffed by Heineken. A fake event took place where those victims were invited to a Lyric et poetry concert :)
I let you watch the video and not reveal the very good ending !

OK GO: New video

2010-03-03T12:32:00.001+01:00

You like them, or not; you like their music, or not ... OK GO launched their new video clip on March the first "This too shall Pass".
An amazing one-shot video clip (hopefully) of sequenced events.
The song is mellow and funny.
Check the clip and enjoy the trip:

Game One: the 3D movie

2009-12-18T19:07:00.002+01:00

GAMEONE from gkaster on Vimeo.

Analyzing social media

2009-11-03T18:27:00.004+01:00

Is there a way to see what's happening, in numbers, on each social media platform and count each and every tweet for example ?!?
Yes geeks, there's way ... and Gary found it... how, i don't know, but i hope it's credible and honest ;)
Check it here and visit his website:

Who's smarter than who ?

2009-11-02T15:28:00.001+01:00

Hasbro just launched a huge global game on the web where Women and Men compete to see who's smarter .
I dont wanna go further explaining cause the videos you'll se below tell it all.
Just a thing before publishing this note: Girls, cant you do better than that ??? ;-)
Yes men, after just 2 launching days Men are leading !!! so join me on www.trivialpursuitexperiment.com and challenge the opposite sex.
Cheers.

Global toast by Guinness

2009-07-28T16:07:00.004+02:00

For the celebration of its 250 years of existence, Guinness launched recently a UGC website where people can upload their video and send their toast to Arthur the creator of Guinness.

A Global Toast to all happy beer drinkers.

You can also find on the site videos from celebrities sending their toast to gather funds for Global environmental causes.

Check it by entering Great Britain as your country .

Cheers to all of you and drink responsibly ;)

SOUR '日々の音色 (Hibi no neiro)

2009-07-08T10:40:00.002+02:00

The best MV since A-Ha's Take on me video clip.

Try drugs

2009-07-07T14:52:00.003+02:00

Here's a creative website to talk about drugs and their effect on our system.

Each drug has its own page and animation-related criteria.

Visit http://www.trydrugs.net/ and try to click on the continue button ;)

Le pire des séries by Sony Ericsson

2009-06-25T14:27:00.005+02:00

For those who had the privilege to watch a french series, I hereby invite you to check the similarity between "Le pire des séries" and what you usually see in french series.
Shallow scenario, lousy acting ... and not to mention the production.
For this, and for the launching of the new Sony Ericsson W995 (with 2 series embedded: Lost and Grey's anatomy) Arthur Schlovsky had the idea to re-adapt these french series by taking the shallowness to the limit.
Check the videos, visit the site and have a nice moment of pure laughter.

Letallec Extravoyant - Le pire des séries
envoyé par lepiredesseries.

Watch the next video here

Ma garden Party

2009-03-11T17:08:00.008+01:00

Wilkinson Sword did it again with a new online concept called : Ma garden party.
They launched today, with their Studio Media Arthur Schlovsky a funny clip with Simone elle est bonne, a french upraising singer.
It talks about shaving and designing the ... garden of Eden ;)
The site will be launched on the 16th.
So, for the moment check this jewel and until then ... keep your garden perfect ;)

Ma Garden Party
envoyé par magardenparty

Have a break with Kit kat

2009-02-13T11:23:00.003+01:00

The first website in the world where ... Nothing happens.

Nothing else to say. Have a break, Have a Kit Kat.

Dance with T:Mobile at the Liverpool street station

2009-01-21T12:33:00.003+01:00

You remember the freeze at Grand central station ?
You recall the freeze and rewind by Canon at Montparnasse Station ?
Here's another video / flash mob set by 360 dancers in the Liverpool street station.

L'instant C905 by Sony Ericsson

2008-12-02T17:39:00.002+01:00

A mobile brand code trasnformed into a concept ... That's clever.
Sony Ericsson and its creative agency Arthur Schlovsky launched the new Cyber-shot C905 game contest on the 1st of december at 9h05.
The entire concept lies on the 9h05 code / instant.
The Cyber-shot mobile is teh C905, the name of the site is http://www.instantc905.com/
and the contest is about sending its own photo taken at 9h05.
Thats nice, especialy that the photo already posted on the site are extremly creative and inventive. A partnerhsip with Flickr was set to give a "community" aspect for the contest.
Sony Ericsson plays on the entertainment and creativity side of its brand since the launching of the Walkman and Cyber-shot product lines; this new campaign Instant C905 is probably set to remain in time and gather a Photo community, a Cyber-Shot community that not only will invite people to play, but also communicate on the efficiency of its Cyber-shot brands, for instance teh C905 that has 8 Mega pixels of photo quality...That's a real camera we're talking about.
Visit the site here: http://www.instantc905.com/

Free Sessions by Canon

2008-11-26T10:07:00.003+01:00

After the launch of the Freecording concept, Canon wanted to diversify and amplify it by bringing something new to its community and to the Freecording world.

For this, Arthur Schlovsky, the Studio Media and partner of Canon, came up with a concept that combines Freecording and Freeze (Freeze, is the flashmob that we all saw on YouTube with comedy students Freezing at the Grand Central Station).

The concept is called: Free Sessions, where several sessions of Freecording will be set, filmed and broadcasted on a dedicated website: Freesessions.fr

The first session is: Rewind.

People Freezed at the Montparnasse station and then, Rewinded their move.

3 amator photographers were invited to participate to this session and film, sorry, Freecord in their own way the session.

I wont go into details, the video speaks for itself.

Terry Tate is back too ... supporting Obama !

2008-10-27T10:48:00.001+01:00

Terry Tate, is back with his new video supporting Obama and crushing Palin.
If you're American, vote Obama !

check this:

Buddweiser Wazzzzuuup is back !

2008-10-27T10:45:00.001+01:00

Buddweiser is back with its new commercial supporting Obama.
Vote Obama guys...if you're american :)

Vis le en lentilles: une aventure Cibavision

2008-10-12T15:56:00.003+02:00

La marque de lentilles Cibavision (Groupe Novartis) a lancé cette semaine un jeu concours ludique et interactif.
Le but du jeu est d'envoyer une lettre, une photo ou une video mettant en scène la rupture avec ses lunettes, et de déclarer sa flamme à ses lentilles.
Une nouvelle façon de voir les choses et d'aborder sa cible; une cible jeune, aventurière, en mouvement ...
Les gains sont quasi similaires au message que Cibavision veut partager: Vis le en lentilles ...
Vis tes aventures (sportives, physiques, soirées ...) en lentilles; et la vie sera plus simple.
Le site visleenlentilles.fr est conçu d'une façon ludique sans tomber dans le ridicule.
Une page d'accueil fraîche et en musique (Mr.Wang), une navigation simple et fluide, une présentation des produits assez claire et une invitation à partager ses questions concernant les lentilles avec les spécialistes de Cibavision.
Vis le en lentilles, un concept signé Athur Schlovsky et une mise en scène média signée Mediaedge:cia avec un partenariat Fun Radio où les animateurs participeront au jeu comme on peut le voir sur le site visleenlentilles.fr, et feront participer les inscrits au site en Live du 13 au 17 Octobre.
Je vous invite à visiter le site car, pour une fois, une marque de lentilles pharmaceutique s'aventure dans un jeu intercatif mettant en scène ses produits.

Nokia: Open at own risk revealed

2008-08-25T12:24:00.002+02:00

Finally the website is online after a weird document saying that it will never be published.

The site is directed to Nokia owners and is too complicated ...

I explain: You need to have your webcam on to break some seals, you need to own a Nokia or go to the Nokia website to search for hints ...

The teasing was too long and the revelation for the public ain't that tasty...

Check it out.

Follow your instinct by Samsung

2008-08-06T13:19:00.003+02:00

Interactive videos are On.
Samsung is the first to use this new interactive medium in its "Follow your instinct" campaign.
Several scenarios are porposed in the videos; all you have to do is "follow your instinct" and ... get the girls ;)
The idea is nice and simple, the movie editing is great and the product placement is well integrated in the videos.
Play and enjoy.
PS: you should play the video on Youtube and wait until the end to interact.

Nokia: Open at own risk

2008-07-07T11:52:00.001+02:00

A strange site with an intro video on Friday the 4th ...
A blank site with an IMMEDIATE TERMINATION NOTICE on monday the 7th ?!?

openatownrisk.com a teasing site by Nokia launched last week, and i think the teasing is still playing except if the NOTICE is for real (i don't think so ;)
Anyway, wait and see!

La Grande Traque

2008-07-07T10:14:00.008+02:00

Après presque une semaine de teasing, voici la révélation...
Une "traque" aux tableaux volés, un jeu qui peut rapporter 3000 € avec 8 énigmes à résoudre.
Une fois sur le site, une intro explique "la traque" avec des vidéos tournées à la "Chiklis" pour chaque énigme.
Ce qui m'a impressionné sur le site c'est l'intégration du téléphone Sony Ericsson C702 avec ces fonctionnalités GPS dans toutes les vidéos...d'une façon quasi non-intrusive et assez impactante.
Je vous laisse découvrir le site http://www.lagrandetraque.com/ et à vous de traquer le voleur !

Artnapping où le Buzz de l'été

2008-06-26T18:53:00.005+02:00

25/06/2008: un colis annonyme, un article sur le vol de tableaux ...
c'est tout ce que je sais pour le moment ...

en plus de ça, une adresse d'un blog sur 20minutes:
http://lgt.20minutes-blogs.fr/
Le reste est à venir !
Ce qui m'intrigue c'est que je ne sais pas si cette video est vraie ou pas ....
à vous de juger:

Expertise tableaux volés
envoyé par artnapping

Michelin Endurance: The Experts

2008-06-11T13:59:00.001+02:00

Endurance competions, car racing moto racing ... Who else but Michelin can talk about these sectors with tires that prooved their perfection through the last century?
In order to boost its fun / professional image and follow the Web 2.0 era, Michelin launched its new website Michelin Endurance with several criteria to be seen:
- A 3 D animations of 4 circuits of Le Mans Series and of course, Le Mans 24 hours.
- A viral Movie that explains in a funny way the concept of the Michelin Endurance Expert.
- A full flash website with all the info concerning Michelin Endurance, the MEEC (Michelin Energy Endurance Challenge), the Tires, the circuits (European and American) and the results.
- And a contest to choose the next Michelin Endurance Expert that will cover one of the races, Live from the circuit.
So, if you're an Endurance fan, a car racing lover, register here and maybe become the next Expert !
and to sum up all this, check the viral movie and see what i'm talking about :

Michelin Endurance cherche ses experts
envoyé par MichelinEndurance

Incredible Fall by Samsung

2008-03-11T19:23:00.005+01:00

Buzzman did it again !
After 2 weeks of teasing me with his eccentric packages... buzzman did it again with a site called:
www.incrediblefall.com and a video teaser that is worth watching.
I wont go further explaining this Incredible Fall, i'll let you watch & laugh by yourselves !

Arthur Schlovsky: The revelation

2008-02-17T12:10:00.002+01:00

Finally, the French media & communication sector witnessed on the 13 of February the birth of Arthur Schlovsky: The first Studio Media launched by Mediaedge:cia paris.
It's a new kind of agency integrated to a Media agency, where concepts, their strategies and their production will be integrated to one structure at the heart of Mediaedge:cia Paris.
The whole is set by 3 entities: Stephanie Jolivot from MEC Paris, Hugues Cholez the founder of Le Labviral and Franck Botbol the founder of Milk.
At the head of these 3 assets we have Eric Mourouvin the #2 of MEC Paris.
The team gathers several talents: Marion Lemoine, Julien Grangnet, Serge Pauchard, Laure Mallet, Mathieu Lopato and Jean Nasr.
The hit team is located at MEC Paris (32 rue guersant)
A launching party took place at the Mini Palais where clients, other agencies and fans of Arthur Schlovsky were invited.
It was a blast and hopefully this new agency will perform at its best like its members did for the past 4 years.
A video can be found exclusively on Facebook and soon on arthurschlovsky.com

Who's Arthur Schlovsky

2008-01-18T10:33:00.001+01:00

Recent news talk about a certain Arthur Schlovsky, the guru of advertising coming back from the 80's ...
A story, a myth, a real AdMan, a ...
We'll know more about him beginning February.

Mercedes Safety car

2008-01-02T15:05:00.000+01:00

Here's the newest site developped Proximity BBDO Paris for Mercedes S Class focusing on the safety features of the Mercedes cars.
The video is perfect to make the visitors live the experience: Safety, Flexibility, Futuristic.The animation and 3D effects are breath taking.A complete and elaborated explanation about the car is then given in order to inform potential buyers of the Mercedes S Class who have (maybe) kids and stuff !Watch the video, surf the site...it's worth it !

Magic Zaoza

2007-11-18T16:29:00.000+01:00

Well guys, I'l the happiest man ever...I recieved a video from the fake street magician, the fake David Blaine for those who don't know him: Youpppiii !

and there's an amazing Hollywoodian trailer for the thingy that will be launched soon in France!!!

Please guys, stop teasing us !!! and reveal your magic Zaoza .

Street Magic: The Teaser by Zaoza

2007-11-16T12:32:00.001+01:00

I recieved earlier this morning this link http://www.youtube.com/watch?v=JLKKArcgDK8
where I found an old video of Street Magic by the famous Fake David Blaine.

The video is hillarious and I am eager to see the sequal.

Emma: Je t'aime

2007-11-13T15:20:00.000+01:00

Someone created a blog called: Emma, Je t'aime. (Emma, I love You) & he explains that he left his girlfriend and he regrets it really bad ...

So instead of depression, he choose to talk to the entire univers about his regrets...

It's so poetic, it's so tender and true...

We'll...I'm depressed, i thought it was true for a moment... but, look what i found:
the site domain was bought on the 28 of August by:
domain: emmajetaime.com
owner-name: La Chose
One more time, Love is exploited, Love is crashed, Love is ...
All this for a brand, a product, a € ... Please !!!!

Diesel Style Lounge

2007-11-12T12:15:00.000+01:00

Today, Diesel launched its e-commerce site on diesel.com

It's called the Liquide Space Style Lounge.

Inspired from the Matrix or the Abyss, the animations are surealistic.

Special effects, great music, a sub water univers, with a touch of poetry.

This new site shows different outfits by Diesel (of course), that you cab buy online through the website.

What impressed me is the 3D Motion Graphics, used for Matrix; the same technology using a digital camera with 250/s in order to obtain high quality slow motions.

Believe The YPE's

2007-11-08T10:25:00.000+01:00

How to know everything about London? Ask the YPE's.Your Personal Expert is a concept created by Mediaedge:cia for Eurostar in order to communicate about the New train station, St. Pancras, connecting Paris to London.

The concept, produced by Milk & Muller is very interactive since you can communicate Live, every thursday, with one of the YPE's regarding your preferences in life.

You have the Business, Shopping, Clubbing, Culture & Art expert...so start by knowing them on newlondon.fr

The Ype's: Your personal experts

The website, created by Fullsix is perfectly designed with numerous features, a very English touch, and precise expertise on everythign related to London, with God save the Style.
Continue reading (in French) on Influencia.net

and God save the Queen!

The Bionic Test

2007-10-29T12:39:00.000+01:00

A new Tv series Bionic Woman was launched some weeks ago on NBC. A dedicated website was developped to communicate about this new series with a Bionic Test to take in some minutes.
The porblem is that the test doesn't work on an AZERTY keyboard and you should change the settings of your PC in order to play. It's a bit decieving for french people but ... I don't think the communication is targeting frenchies :) so it ain't a big problem !
I enjoyed the game and it kept on the BAT site for some long minutes.
Hopefully the series will come to France to see how it looks like !
My score is only : 26% Bionic because of the keyboard...i'll redo it as soon as I get my keyboard settings changed

See What You're Made Of - Visit The Official Site

Mars ... et ça repart !

2007-10-15T13:10:00.000+02:00

Une source proche de Mars nous apprend qu'une version de film télé, alternative à celle qui passe en ce moment, a été proposée mais n'a pas été retenue pour son aspect assez sexo-provocant .

Néanmoins, son côté décalé m'a suffisamment séduit pour vous inciter à visionner cette copie !

En tout cas, j'aime bien, et on sait tous ce qu'on fait quand on veut que ... ça repart ;)

Interactive video clip: Arcade Fire

2007-10-15T11:43:00.000+02:00

This is the first time I see such a perfect interactive video clip.

Arcade Fire, the Canadian Indie group launched their Neon Bible clip on the web, with an interactive Flash / HTML / Roll over & Click .

Well, the virtual era is taking a leap beyond TV existence.

Now you can even interact with a musical video clip, listen to the song, know the band and especially spend time watching the creative work of the group.

Interact here and enjoy !

Radiohead : In Rainbows

2007-10-05T11:29:00.000+02:00

It's set...Radiohead will launch their new album In rainbow on their own website and they will offer to the World, for free all the album songs.
This is not the first time that a band does this, Prince did it before; but what's new about their offer is that you can download the album and then decide the amount of money you wanna pay for it !
You can pay "0" and you can pay 1.000.000 ...
it depends if you liked the album or not !
Thanks Radiohead for this gift !
and by the way, the album will be launched on the 10th of October (not in January as media said earlier this month)
Hopefully, it will do a great buzz and people will pay a certain amount of pounds cause Radiohead deserve it !

Dance with Bob: the videos

2007-09-22T18:47:00.001+02:00

Williams Razors

2007-09-21T11:27:00.000+02:00

After the DARE...the followers.
Williams razors launched a new campaign called: USPP (the Special Unit of Skin Protection)
It reminded me of the DARE, the Right for Eccentric Shaving.

It's good sometimes to be inspired by the ideas of others, but what's better is to enhance them and make them more creative.
Sincerely, I don't see anything creative in this campaign, (even though my opinion is biased)
Once on the site, you feel that you're in a childhood universe, where wannabe heroes invite you to join them and save the planet !
A special feature invites you to go further in the adventure by going to Second Life or My Space...I didn't get the point.
Bref, the site is too complicated, no clear message whatsoever, and the worse part of it, is that you are obliged to subscribe to the newsletter in order to validate your registration.
I have never seen this in my life !!!
Anyway, if Williams wants to compete with its rivals on the Web, like Wilkinson and its perfect Fight For Kisses video and The all time winner DARE, they have a long long way to go !
Peace

Kit gourmand: the revelation

2007-09-20T17:22:00.000+02:00

Well...we didn't have to wait until the 24th to see the revelation of the site.
as I mentioned earlier in this post.
Les Hommes Objets are already online and kicking. Who else but Buzzman can buzz the buzzer that well !
The site is about the 20 years anniversary of TF1 tele shopping.
Several types of men are proposed on the site: the Alarm Man, the Jar Opener Man ...
You can also create your own Ombre ... so, ladies, if you ain't happy with your teddy bear, you have the chance now to create your own Monster.
The site is easy to surf, the game contest is a short registration & basta.
I think that the email database will explode since the gift is catchy.
I will wait to see the real Homme Objet Live in paris during October.
Until then, thanks Buzzman for the Pickles !

Le Kit Gourmand

2007-09-20T11:07:00.000+02:00

I recieved this beautiful Kit from L'Homme Ouvre Bocal, and I can say, this is well thought 'cause I'm having a small dinner at my place and this Kit with some sausages and some pickles will do the job...with a glass of Gin of course.

Actually, it's a new website called: leshommesobjets.fr (the Ojects Men) if I might say ! A booklet guides you in how to open the Jar and it's translated in Chinese I think. Quite funny :)

A teasing website will be launched on the 24th of september.

Until then ... keep the Taste ;)

Dance with Bob

2007-09-17T12:25:00.000+02:00

Sony Ericsson just launched its new game contest in partnership with the french Dj Bob Sinclar.
To participate to the contest, upload your video on a dedicated website: www.dancewithbob.com while dancing on a Bob Sinclar's song & win either a trip to see Bob Sinclar LIVE or the new mobile Sony Ericsson W580.

Intro Dance with Bob
envoyé par Dancewithbob

The site is amazing and well designed.
The partnership with Dailymotion is perfectly thought in order to take advantage of its community and tahir creativity.
And here's the intro video that I really enjoyed. The tecktonik effect :)

Monster Anti-Boueltte

2007-09-13T20:29:00.000+02:00

Monster.fr, the worldwide recruitment agency just launched a funny website about recruitment and the things people shouldn't do while presenting themselves to a recruitment agency or a potential employer.
The cool thing is that the site offers the chance to send your email in a video format and maybe have the chance to be on the Homepage of Monster during one week.

Idir
envoyé par MonsterAntiBoulette

They developped several videos, extremely hilarious putting in scene people doing weird things during their professional meeting.
Check the site Anti Boulette and if you don't have a job yet ;) send your video CV !

Shake your city

2007-09-05T11:31:00.000+02:00

To promote its new option"Shake", Sony Ericsson decided to sponsor two Guys from Sweeden, Bastian & Lenny, that created the movement: Shake your city.The new SE option is simple: to change a song your listening to on your W580 Mobile, just shake your phone ;)

Check the site and the video; these guys are crazy !

Shake it but don't brake it.

Fuel for Life: The new fragrance

2007-08-29T12:04:00.000+02:00

The mystery has been revieled, the new fragrance by Diesel is born.
Fuel for Life! Are you alive?
If you check the Diesel website, you'll discover a totally new univers with emotional videos to watch, lots of interactivity and UGC.
The only problem (not a real one) is that the site is too much elaborated with lots of content and infos.

I don't know if it's done intentionally by Diesel to make people stay more on the site and discover all its headings.

Funny and interactive games are integrated to the site where you can send your video saying: 'I'm Alive' and this video will be broadcasted on a giant screen.

Another game let you discover your perfect match & in a last one you can submit your drawing sharing your secret fantasies.

Anyway, the site is perfectly designed and the videos are well produced.

Hope the perfume will do its job !

Happiness Factory by Coca Cola

2007-08-17T16:09:00.000+02:00

Wieden+Kennedy Amsterdam launched Happiness Factory - The Movie in Second Life. It's a short animated movie of almost 4 minutes that talks about the Happiness Factory that run out of Coke. I liked the animations and the story behind it, but what really caught me was the true effort that the directors put in order to provide to the public a real animated movie. It's true that they want to sell Coca Cola, but I'm sure their creativity and imagination goes above those financial issues.
Bravo to all the team!
You can view the movie here: Happinness Factory

Thanks Shannon for the tip !

Sprint: Waitless

2007-08-16T16:18:00.000+02:00

This is fun!
To promote a new unlimited calling feature, Sprint has launched Waitless to give you an idea of how time passes in your life. The time calculator is so much fun since you can put anything you want to calculate the wasted time, so let your imagination guide you !

There's also a You Tube channel on which you can upload your Sprint waitless cuts and help people Wait Less ! It's hillarious yet logical.
Enjoy!

The Undetectables by Gillette

2007-08-16T12:23:00.000+02:00

Gillette launched in UK an integrated marketing campaign for the new Gillette Fusion Power Stealth range. Online, they have created a "spy game" called The Undetectables where users are challenged to recover the Stealth razor that has been recently stolen. This was the article I recieved.

What I don't understand is: Where is the "Integrated marketing Campaign" in this campaign ???The game is silly and shallow...we've seen zillions of advergames like that; and I think that a big budget was allocated to develop such a game with the blondy girl ... for nothing!

Get the best score and win ... woooooo ...

Send to a friend...

Which razor do you use???

As you might notice, I'm a bit pissed, 'cause what I hate is these advertisers that have lots of millions to waste by mlaunching such nonesense games that they call: Integrated marketing campaigns" or...viral games that will attract millions of visitors.

Well, I don't think so, and if they announce hundreds of thousands of visitors, trust me...it's bullsh*t. Peace ;)

The Twingo Lab

2007-08-13T15:17:00.000+02:00

Twingo in Belgium is seraching for its new test driver.

The weirdo Professor will test you in order to choose the best candidate to test the new Twingo..and win it !

So, register and complete the pretest on Twingo Lab...who knows, you could be the lucky winner in september!

You can also make fun of your friends; I wont say more...just check what I did with my Boss :)

Facebook: The one & Only

2007-07-25T17:39:00.000+02:00

Just a small note about Facebook.

It's true I've been only exploring this platform from about a year, but I have to tell you one thing:

if there's a global vote about one platform to stay on the web, it'll be this one.

Facebook gathers everything and anything and all you can imagine in this virtual world called the Web.

From old friends to find, and the ones you forgot about, concerts next to your place and favorite artists rendez-vous; homemade videos, people to bite and others to hug, gifts to give and a perfect msuic challenge on iLike! What do you need more than that, especially that your page is similar to a blog.

Ahhh, I forgot about the invitations and the events ... that's a great tool to fill an entire mall for your birthday :)

And the free mp3's !!!

I'm sure I forgot to mention so many things about Facebook, but, try it guys if you didn't Yet :)

A small wish: please advertisers, don't spoil it with ugly ads, gifs and stuff... Try to be more creative ...

and a smallmessage to Facebook webmasters: Don't spoil your site with many ads and especially ugly ones ;)

Talk until you drop

2007-07-20T11:57:00.000+02:00

The "Quatsch-Dich-leer" contest (gab-yourself-empty contest) is a competition of continuous talking launched by the Webguerillas and was developed for T-Mobiles promotion of the new Handyflatrate "Max Friends" and the new Samsung.
Teams of two should talk non stop- day and night, until they cant say another word. Who ever takes a break of more than 10 secs. gets striked out. The team that stands until the end, wins 10.000 euros.

And maybe they'll have the chance to get into the Guinness book of World Records. Crazy story ?!?
Hope you understand German :)
Thanks David Eicher for the info.

Diesel Dating

2007-07-17T17:57:00.000+02:00

The new Diesel campaign is about human dating, through Denim dating!

Diesel launched this new campaign to promote the new fall / winter collection.
The campaign concept is all about dating. Each denim model has his/her own criteria; you should look for your ideal partner through the models and once you have a crush on one of them, email her/him... who knows, maybe you'll get an answer...
What a better way to scan all the Diesel collection ?!?
I found my muse :) and if she'll answer my mail, I promise I'll wear Diesel jeans until my dying day ;)

Thanks Martina for the info.

Buy Blog Comments

2007-07-12T14:53:00.000+02:00

One of the latest, silliest, most shitful innovations in the pre-hestoric jungle called, Online innovations and services.Who the hell got this stupid, out of content idea to sell ???

Aziz from Mashable tracked this site: http://www.buyblogcomments.com/.

It's simple, easy and tasteless :)

For 100 $ you can buy 1 000 PROFESSIONAL comments for your site / blog ...

and they offer different packages for more Bought comments.

Well, Mr.Jon Wallas (that speaks english :) , blog & site ranking ain't related to your silly idea called Buy Blog Comments.

The number of comments ain't the issue, the essence of having numerous comments is where these comments come from !

Enjoy stealing poor / uninitiated customers.

Dorm room beat box by Ikea

2007-07-12T11:51:00.000+02:00

For the back to college periode, Ikea launched this new video with college students doing a crazy beat box.

The video is simple and funny, the website is well designed and informative.
And, as you'll see, all the needed info for designing your dorm room are provided.

Have fun while choosing your Ikea stuff !

The little deviant by Toyota

2007-07-04T18:03:00.000+02:00

Here's a trashy yet creative advergame developped for Toyota Scion.

The graphics are amazing and the stroy is perfect for an Horror movie.

Play, kill, wander in forbidden cities and earn the green blood of the sheeples!

You can also construct your Toyota car with graphics and tags provided by the platform!

Thanks Toyota for this moment of pleasure in a busy, horroble day ;)

Video clip of Le Troisième Bras

2007-07-04T12:35:00.000+02:00

As I promised, here's the clip of "Le Troisième Bras".
The Ad campaign was great and the shift between the Classical Ad and this clip is delirious!

Le troisième bras: video clip
Uploaded by jeannasr

Check the site for more info about the campaign and check this parody of the concept.
Enjoy!

Human joystick

2007-06-28T17:46:00.000+02:00

This is THE Big idea!
A perfect interaction between the crowd, your target dear Advertisers, and the brand!
As you'll see in this movie, interacting with people can be done anywhere, by all means, and especially, in a creative yet funny manner.
Those people, present in this theatre, had the chance to wait for their movie while playing all together and becoming joysticks, human joysticks.
msnbc.com launched this game earlier this month and you can find it on Newsbreaker.
Hopefully, crowd gaming in theatres will become a trend!

Adidas: Creative flash banner

2007-06-26T13:36:00.000+02:00

This is what I call "creativity" !
Check the demo here.

Les troisièmes bras: Unlimited SMS

2007-06-22T13:36:00.000+02:00

Here's a nice campaign to boost the subscriptions to unlimited SMS by NRJ Mobile.

The concept is so simple: A third hand to send SMSs while you are using your other (normal 2 hands) for doing daily and usual things like:

- Kissing and flirting, playing on your Wii or PSP ...

Check the clip and the site here!

Well done buzzman

Let the game continue with AXE

2007-06-04T11:14:00.000+02:00

A very sexy movie by Axe.
Yes guys, it's a movie by Axe, with our friend Enrique Bishop that was the star of Dad I'm DARE for Wilkinson.

I like the sequals and the sexy cast but the ministe's existance ain't that crucial. It would have been a huge success if the videos were spread on the net in a teasing way ...in order to let the game continue !

That's just my personal opinion !

FHM: copies the Diesel Heidies

2007-05-25T12:51:00.000+02:00

Everyone knows “For Him Magazine” for its sumptuous models and its "glamour" communication.
Here's one trashy website talking about 2 hostages: its chief copywriter, Lomig Guillo and one of its models, Virginia Gervais.
Serialbuzzer is at the origine of this idea...
I don't think so... actually, Diesel had the same idea several months ago with the Heidies??!!
The only difference is that the FHM website/story lacks creativity and a teasing effect
and guys, the video is quite awfull !
Sorry for being that negative but I hate it when people copy ideas and transform them into a degrading concept. Sometimes we can get inspired by others' ideas, but we should make sure that we don't spoil them ;)
Right Martina ???

Bring the Love back

2007-05-24T17:36:00.000+02:00

After watching this teaser for www.bringtheloveback.com , i have nothing to add; the video says it all!

ELAVE: something out of nothing

2007-05-21T16:38:00.000+02:00

This is an example of how to make something out of nothing.
Elave, a skin and body care prodcut of which i have never heard launched this Nudist website, with an almost sexy girl, blonde of course with heavy boobs.

The main issue of the site is presenting the products but I seriously think that people (men, and lesbians) will enjoy clicking on the sexy girl to see her reactions.
and, this will generate lots of clicks and especially lots of time spent on the page! Check the video too, it's soo informative ;) and WE have nothing to HIDE !
Good work girls !

Measuring Word of Mouth

2007-05-02T10:24:00.000+02:00

This is short article I recieved last weeks; it talks about measuring Word of Mouth !?!
I will let you read it & comment it before I add my comments about it in order not to influence you :)

Here we go:

How can I measure word of mouth?
Andrew Green
ZenithOptimedia

BACKGROUND
At its simplest, Word Of Mouth (WOM) provides an amplifier for marketing messages. If somebody talks about an advertisement they have
seen to another person who has not, message reach has effectively been doubled.
If a newspaper, magazine or TV station runs an item mentioning a product or advertisement this, too, is a form of message amplification,
on a larger scale.
But WOM can also add credibility to a message – a friend or family member talking about a brand or product, or an independent
commentator writing about it, tend to be believed more readily than commercial advertisers talking up their own brands.
As many as 90% of people cite WOM as their preferred source of product information and would be happy to try a brand recommended to
them by a friend.
For these reasons, every marketer wants to generate as much WOM as possible, especially as it is usually free. But unfortunately for them,
generating WOM is not quite as straightforward as buying a page in a magazine or a spot in a television programme.

MEASUREMENT
It is possible to measure WOM, up to a point. Mass-media editorial coverage can be tracked and measured just like an advertising
campaign, using industry readership or viewing research. Distinction can also be made between positive, negative and neutral coverage.
One writer has come up with the idea of 'MIRPs' or Media Impressions Beyond Ratings to describe the combined effect of advertising
ratings purchased and audience s to any news items generated as a result of the campaign.
The arrival of the internet has provided further opportunities to quantify consumer buzz. Blogs, threaded message boards and other User
Generated Media (UGM) can be tracked in detail using standard internet measurement techniques. As with mass-media coverage, analysis
can also be carried out into the extent to which the chatter is positive or negative.
Sites that offer customers the opportunity to rate or review brands can provide useful feedback to marketers on what people are saying
about them. A good review score on a popular site may create waves for a brand, although the opposite can also happen.
A recent US survey of 137 retailers conducted by Forrester found that 96% of retailers who offered customers the ability to rate and
review them via their own websites felt it had been an effective tactic for driving on-line conversion rates.
With big ticket items such as white goods, cars, computers and so on, more and more potential consumers are turning to these product
review sites to see what other people are saying about the various brands on offer.
Sites like Amazon have taken this idea a step further. Customers who buy a particular book, for example, are told about the purchasing
habits of other buyers of the book.

CONSUMER ADVOCACY
Much of the focus on WOM measurement in recent years has been on the subject of consumer advocacy. Fred Reichheld argued in his (2003*) 2006
book The Ultimate Question that the answers to a single question could predict whether a brand would grow or not. The question – “How
likely is it that you would recommend (brand X) to a friend or colleague” – is answered on a scale of 0–10. Those who score a brand highly
(9–10) are called Promoters. Those who score low (0–1) are Detractors; the remainder are Passives.
By subtracting the Detractors from the Promoters, Reichheld came up with a number he dubbed the Net Promoter Sco re. He then went on
to link US companies scoring highly on this measure with better long-term profitability than those who didn't.
His findings were backed up in research by the London Business School4 in early 2005. This study confirmed that WOM recommendation
was linked to brand performance–the higher the proportion of customers likely to recommend a brand, the higher the sales growth.

WARC Media FAQ
March 2007
www.warc.com
But some commentators have criticised the extreme simplicity of the measure. Others have argued that the Net Promoter Score is not
much better than other loyalty metrics at predicting company profitability.

NEGATIVE WOM
Negative WOM can be more important than straightforward advocacy as measured by the Net Promoter Score. As one writer put it: 'a
negative experience decreases loyalty to a greater extent than a positive experience increases loyalty'.
People who have a negative experience may themselves stop using a brand, as well as saying unflattering things about it to others,
whereas people whose expectations are exceeded are already brand users and can only influence new prospects.
One study found that satisfied people were likely to tell five people about their experience while dissatisfied customers told as many as
eleven others.

In this sense, negative WOM measurement tends to do a better job of measuring both customer loyalty and advocacy and, in turn, linking
this to market share and other financial performance data.

Wake up ! Help the sida orphans

2007-04-26T12:44:00.000+02:00

This is one shocking Print Ad, to demonstrate the cruel reality of the sida orphans all over the world...the third world.

Publicis launched this campaign to remember the morbid reality of these people & aid them, somehow, somewhere, sometime, to overcome in way their shitful existence!

The first print says: There are children that don't have to arrange their room.

The second print says: There are children that can nibble all day long.

Get some nuts with Mr.T

2007-04-25T15:47:00.000+02:00

Souvenirs souvenirs ... Mr.T is back, and he still looks the same.
It's amazing how some people don't change. A video with Mr.T endorsing Snickers, the nuts chocolate bar, and a TV website with interactive material. We'll have to wait until the 7th of May to see what it's all about!
The video is not very special but it was good to see Mr.T at his peak !
Check the site here.

BMW: Lisbon - Berlin

2007-04-19T15:29:00.000+02:00

BMW launched an advergame: PACE - Pursuit Across Europe. It is very interactive, similar to a road movie with several european palces and cities to visit, while driving a BMW.It is well designed and animated, the graphics are amazing, but the streaming is very slow banded while shifting from one heading to another.

Enjoy the game and ... buy a BMW :)

Sony Ericsson: Tennis by night

2007-04-04T16:26:00.000+02:00

Shut the lights, and get ready to play tennis at night with Sony Ericsson. It's a cool party concept that was launched in Spain last year and now it's in Miami.It's called Tennis by night where the Tennis court is transformed into a dicso or teh other way around. The atmosphere is great and the Dj Paul Oakenfold rules! Evereything is in Ultra Violet from the court to the tennis shoes. A perfect combination to reach a cool / young target.
Check the site, it's great!

La Tribune

2007-04-04T13:34:00.000+02:00

The French business newspaper La Tribune launched a new service where people can receive all the business news Live & even download them in a PDF format.
To communicate about this new service they developed a funny video that you can check here:

La tribune... en décalé
envoyé par LaTribunefr

Get A Third Life with Kit Kat

2007-03-29T17:32:00.000+02:00

The new video by Kit Kat from the Netherlands (I think)
Have a break, Have a Kit Kat !

Discover the Michelin Man

2007-03-27T11:44:00.000+02:00

Discover the world of Michelin.
One of the best inetractive sites, with several options and animations that show the real innovations in the Michelin universe.The pages encourages in depth exploration of the site and Michelin offers a better way forward with this new interactive and educational infosite for the road of tomorrow.
It's in Flash and 3D animation and the agency behind the project is Campbell-Ewald.

Club-Internet: Web Integration

2007-03-26T16:31:00.000+02:00

Very nice web animation on Club Internet homepage ! Watch it until the end ! Merci Gisèle !