Edelman published on the 22nd of January its yearly barometer;
I wont go through all the study, but what interests me is the French sector and some of the european countries that I'll add to my article.
Business is more trusted than either government or media in every region of the globe, according to the eighth annual Edelman Trust Barometer, a survey of 3,100 opinion leaders that measures trust in institutions, companies, and sources of information in 18 countries.
In the three largest economies of Western Europe, France, Germany, and the United Kingdom, trust in business stands at 34%, which is higher than trust in media and government at 25% and 22% respectively. The 2007 survey marks the lowest levels ever of trust in government across these three European countries.
CEOs are trusted by only 18% of opinion leaders in Europe’s three largest economies :)
In France, the situation is worse: publicity reaches hardly… 4%, and occupies the last row, far behind the blogs with 18%.
As for the media, it's also strongly questionned (current events TV: 11%, and radio: 17%). Even the economic magazines - which however appear in second position behind the uncontested winners, financial analysts (40%) - do not succeed in making good figure (29% against 40% in 2006).
To check the entire study: click here