March 31, 2006
I like the graphics and the spirit of the site.
The videos ain't so viral, as they were supposed to be, but the anilations and the story behind them is so cool.
The music is so emotional and catchy, but the teaser isn't so intriguing.
Finally, the slogan, No Half Measures is nice . . . Vs. Gives you wings (from Red Bull)
March 28, 2006
It's a shame, that's all i can say.
France Telecom has launched a new teaser website in collaboration with M Pokora.
The story goes like this:
M Pokora has lost his new single. OH My Freaking God! I am so touched...
anyway, France telecom invites people to come back on the 29th of march to help M Pokora find his new single.
Well, the shameful thingy is that Sony Ericsson launched the same teaser campaign for the W800 in a wiser way, and the story was about the Dj Laurent Wolf who lost his compilation of new tracks.
At least, i believed that there was a lost mobile phone before they revealed their teasing strategy & informed visiotrs that the phone was lost on several websites like: lemonsound.com
That's freaky, seeing that people have the guts to copy the same communication strategy of others with no shame whatsoever.
And they call that....The F*ckin' Buzzzzz.
March 26, 2006
March 21, 2006
3 videos were produced to create the buzz & interact with visitors & send them to the dedicated website: RunOnFlat
Check the third one, it is the one i like the most.
March 20, 2006
March 19, 2006
March 17, 2006
After Kenzo & some other brands, Canderel launched is dedicated website with Karl Lagerfeld.
Les 5 péchés Mignons: you will be able to win the limited eidtion pack of Canderel designed by Lagerfeld.
March 10, 2006
Here's what i found out today, on the net, for Sagem.
Same concept, same relays, same message, same viral communication, except that the sweedish campaign Viking Line is for boat cruises, and the french one is for a mobile phone.
WOOOO!!! it took this french agency a lot of thinking to come up with such a concept.
Only if they spend the same time on coming up with ideas, instead of searching to copy someone else's idea.
The Net surfers are brought to vote on line, and a viral module makes it possible to send links towards the videos.
The result: the site www.vikingline.se/dans, on which we can find various funky videos, from the pyjamas breaker to the duets of James Bond Girls in socks.
The number of videos posted on the site is rather impressive.
This operation is the proof that the "home-made videos" are interesting participative tools to tie a strong complicity with its prospective customers.
The Net surfers are ready to play the game!
This SonyEricsson campaign probably doesn't have the most original concept ever, but does an excellent job not only integrating channels (Internet, mobile and TV), but also putting the user at the center of the stage.
Basically, what the German agency b+d new media has created is an interactive crossmedia videoclip contest for the new Sony Ericsson cell phone D750i. At www.d750i.com can create his own 5 second video clip and shortly after the clips will run in German television on VIVA Plus (MTV network). All shown clips are published in galleries on contest site and weekly the best clips get rewarded by exclusive Sony Ericsson D750i cell phones.
March 09, 2006
March 06, 2006
An ancient hidden order, the brotherhood of men, AKA Serpentine, is revealed to help young men overcome shame caused by questionable hook-ups".
For every man aiming at having a clean body and a clean conscience, Axe has launched a new scrubbing gel promoted with the usual, unusual viral idea.
March 04, 2006
Prental Advisory is recommended :)
Nice combination between our daily life and the effect of Vicks on viruses and colds.
The site is simple but entertaining since it takes us back to the Atary TV games and we all have souvenirs with ATARY.
Anyway, enjoy the game and keep yourself warm.